The Washington State University Vancouver Catalog


The online catalog includes the most recent changes to courses and degree requirements that have been approved by the Faculty Senate, including changes that are not yet effective.

Marketing (120 Credits)

Preparation for careers in marketing management, sales, retail management, marketing research, brand management, and promotion.

Additional majors within the Business Administration Degree
Students already admitted to another major within the Business Administration degree, except for the Business Administration major, can elect to earn an additional major in Marketing by completing the following courses: MKTG 368, MKTG 407, MKTG 495, one 300-400-level Marketing Elective9, and 3 credits of MKTG 461, ENTRP 490, or I BUS 482. None of the courses for an additional major may be used for a 300-400-level Business Elective and at least 15 credits of an additional major’s courses cannot be used elsewhere in the degree. If interested in this option, please contact a Carson College of Business advisor.

Graduation Requirements
To graduate with a Bachelor of Arts in Business Administration with a major in Marketing, students are required to complete all admission and graduation requirements listed in the Carson College of Business (CCB) section of this catalog and the coursework included in the sample 4-year plan listed below.

First Year
First TermCredits
B A 1003
ECONS 101 [SSCI] or 102 [SSCI]13
MATH 20123
UCORE Inquiry and Social Sciences or Humanities Elective3,43
Second TermCredits
B A 1021
COM 102 [COMM], H D 205 [COMM], or MKTG 279 [COMM]13 or 4
ECONS 101 or 10213
ENGLISH 101 [WRTG] or 105 [WRTG]13
HBM 10111
MATH 202 [QUAN]53
Complete Carson Career Amplifier Program Tier 1
Apply for Admission into the Major
Second Year
First TermCredits
ACCTG 23013
B A 201, 202, and 203, or B A 2113
MIS 2503
Social Science or Humanities Elective33
UCORE Inquiry and Social Sciences or Humanities Elective3,43
Consider studying abroad this summer6
Second TermCredits
ACCTG 23113
B A 204, 205, and 206, or B A 2123
B LAW 2103
UCORE Inquiry47
Complete Carson Career Amplifier Program Tier 2
Complete Writing Portfolio
Third Year
First TermCredits
ENGLISH 402 or 4033
I BUS 3803
MGTOP 21574
MKTG 3603
300-400-level Business Electives83
Second TermCredits
FIN 3253
MGTOP 3403
MKTG 4073
UCORE Inquiry43
300-400-level Marketing Elective93
Complete Carson Career Amplifier Program Tier 3
Fourth Year
First TermCredits
MKTG 3683
MKTG 461 [M], ENTRP 490 [M], or I BUS 482 [M]3
300-400-level Business Electives83
International Experience Requirement or Elective63
Social Science or Humanities Elective33
Second TermCredits
MGMT 491 [CAPS] or ENTRP 492 [CAPS]3
MKTG 495 [M]3
International Experience Requirement or Elective 63
Complete Carson Career Amplifier Program Tier 4

1For students in the Honors Program: ECONS 198 is an approved substitute for ECONS 101 and 102; COM 102/H D 205/MKTG 279 requirement is waived; HONORS 198 is an approved substitute for HBM 101; ENGLISH 198 is an approved substitute for ENGLISH 101; ACCTG 298 is an approved substitute for ACCTG 230 and 231. Honors students may need to enroll in elective coursework to meet University requirement of 120 credits.
2MATH 201 will be waived with an ALEKS score of 80% or higher, or the completion of MATH 202 or equivalent. MATH 106 will be accepted as an alternative to MATH 201 for transfer students.
3Social Science or Humanities Electives (12 credits): Any courses with the [SSCI] or [HUM] designation (excluding courses in ACCTG, B A, B LAW, ENTRP, FIN, HBM, I BUS, MGMT, MGTOP, MIS, and MKTG), or courses in ANTH, ART, ASIA, CES, CRM J, DTC, ECONS, ENGLISH, FOR LANG, HISTORY, HONORS 270, 280, 370, 380, H D, HUMANITY, PHIL, POL S, PSYCH, SOC, and WGSS (excluding ECONS 101, 102, 198, 327, ENGLISH 101, 105, 402, 403, H D 205, HISTORY 105, 305).
4Must complete 5 of these 6 UCORE designations: ARTS, BSCI, DIVR, EQJS, HUM, PSCI. One lab science (BSCI or PSCI) must be completed.
5Alternative to MATH 202 is MATH 140 or 171.
6All students must complete the International Experience Requirement. Options for completing the requirement can be found in the Carson College of Business Academic Unit section of the catalog under Business (Pullman) or Business Administration (Vancouver). Students should consult with their advisor to determine the best option.
7STAT 212 will be accepted as alternative to MGTOP 215 for transfer students.
8300-400-level Business Electives (6 credits): Any 300-400-level courses taught by CCB. May not include courses from the CCB core, the set of required MKTG courses, or any 498 Internships or 499 Special Topics courses.
9300-400-level Marketing Electives (3 credits): Any 300-400-level MKTG course not used to fulfill major requirements.
10Electives: 300-400-level coursework as needed to meet University requirements of 120 credits and 40 upper-division credits.

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