The online catalog includes the most recent changes to courses and degree requirements that have been approved by the Faculty Senate, including changes that are not yet effective.
WARNING: The following information reflects a degree requirement which expired as of Summer 2023. Please click the appropriate link under "Degree Programs" on the right side of this page to view the currently effective requirements for this program. If a link to this program does not appear, the program may no longer be available, or may be available under a different academic unit. You can find past requirements under the appropriate archived catalog.
Marketing (120 Credits)
Preparation for careers in marketing management, sales, retail management, marketing research, brand management, and promotion.
Graduation Requirements
To graduate with a Bachelor of Arts in Business Administration with a major in Marketing, students are required to complete all admission and graduation requirements listed in the Carson College of Business (CCB) section of this catalog and the coursework included in the sample 4-year plan listed below.
| First Year | |
| First Term | Credits |
| Arts [ARTS] | 3 |
| B A 100 | 3 |
| ECONS 101 [SSCI] or 102 [SSCI]1 | 3 |
| HISTORY 105 [ROOT] | 3 |
| MATH 2012 | 3 |
| Second Term | Credits |
| B A 102 | 1 |
| COM 102 [COMM], H D 205 [COMM], or MKTG 279 [COMM]1 | 3 or 4 |
| ECONS 101 or 1021 | 3 |
| ENGLISH 101 [WRTG] or 105 [WRTG]1 | 3 |
| HBM 1011 | 1 |
| MATH 202 [QUAN]3 | 3 |
| Complete Carson Career Amplifier Program Tier 1 | |
| Apply for Admission into the Major | |
| Second Year | |
| First Term | Credits |
| ACCTG 2301 | 3 |
| B A 201, 202, and 203, or B A 211 | 3 |
| Humanities [HUM] | 3 |
| MIS 250 | 3 |
| Social Science or Humanities Elective4 | 3 |
| Consider studying abroad this summer5 | |
| Second Term | Credits |
| ACCTG 2311 | 3 |
| B A 204, 205, and 206, or B A 212 | 3 |
| B LAW 210 | 3 |
| Biological Sciences [BSCI] or Physical Sciences [PSCI] (with lab)6 | 4 |
| Diversity [DIVR] | 3 |
| Complete Carson Career Amplifier Program Tier 2 | |
| Complete Writing Portfolio | |
| Third Year | |
| First Term | Credits |
| ENGLISH 402 or 403 | 3 |
| I BUS 380 | 3 |
| MGTOP 2157 | 4 |
| MKTG 360 | 3 |
| 300-400-level Business Electives8 | 3 |
| Second Term | Credits |
| Biological Sciences [BSCI] or Physical Sciences [PSCI] 6 | 3 |
| FIN 325 | 3 |
| MGTOP 340 | 3 |
| MKTG 407 | 3 |
| 300-400-level Marketing Elective9 | 3 |
| Complete Carson Career Amplifier Program Tier 3 | |
| Fourth Year | |
| First Term | Credits |
| MKTG 368 | 3 |
| MKTG 461 [M], ENTRP 490 [M], or I BUS 482 [M] | 3 |
| 300-400-level Business Electives8 | 3 |
| International Experience Requirement or Elective5 | 3 |
| Social Science or Humanities Elective4 | 3 |
| Second Term | Credits |
| MGMT 491 [CAPS] or ENTRP 492 [CAPS] | 3 |
| MKTG 495 [M] | 3 |
| International Experience Requirement or Elective 5 | 3 |
| Electives10 | 5 |
| Complete Carson Career Amplifier Program Tier 4 | |
Footnotes
| 1 | For students in the Honors Program: ECONS 198 is an approved substitute for ECONS 101 and 102; COM 102/H D 205/MKTG 279 requirement is waived; HONORS 198 is an approved substitute for HBM 101; ENGLISH 198 is an approved substitute for ENGLISH 101; ACCTG 298 is an approved substitute for ACCTG 230 and 231. Honors students may need to enroll in elective coursework to meet University requirement of 120 credits. |
| 2 | MATH 201 will be waived with an ALEKS score of 80% or higher, or the completion of MATH 202 or equivalent. MATH 106 will be accepted as an alternative to MATH 201 for transfer students. |
| 3 | Alternative to MATH 202 is MATH 140 or 171. |
| 4 | Social Science or Humanities Electives (6 credits): Any courses with the [SSCI] or [HUM] designation (excluding courses in ACCTG, B_A, B_LAW, ENTRP, FIN, HBM, I_BUS, MGMT, MGTOP, MIS, and MKTG), or courses in ANTH, ART, ASIA, CES, CRM J, DTC, ECONS, ENGLISH (excluding ENGLISH 402 or 403), FOR LANG, HISTORY, HONORS 270, 280, 370, 380, H D, HUMANITY, PHIL, POL S, PSYCH, SOC, and WGSS not used to fulfill other (including UCORE) requirements. |
| 5 | All students must complete the International Experience Requirement. Options for completing the requirement can be found in the Carson College of Business Academic Unit section of the catalog under Business (Pullman) or Business Administration (Vancouver). Students should consult with their advisor to determine the best option. |
| 6 | For a total of 7 credits—one Biological Sciences [BSCI] and one Physical Sciences [PSCI] course, including one lab course. |
| 7 | STAT 212 will be accepted as alternative to MGTOP 215 for transfer students. |
| 8 | 300-400-level Business Electives (6 credits): Any 300-400-level courses taught by CCB. May not include courses from the CCB core, the set of required MKTG courses, or any 498 Internships or 499 Special Topics courses. |
| 9 | 300-400-level Marketing Electives (3 credits): Any 300-400-level MKTG course not used to fulfill major requirements. |
| 10 | Electives: 300-400-level coursework as needed to meet University requirements of 120 credits and 40 upper-division credits. |
- Business
Courses
- Accounting
- Business Administration
- Business Law
- Entrepreneurship
- Finance
- Hospitality Business Management
- International Business
- Management
- Management And Operations
- Management Information Systems
- Marketing
Schedules of Studies
- Accounting
- Aging Business Management
- Entrepreneurship
- Finance
- Hospitality Business Management
- Management
- Management Information Systems
- Marketing
Minors
- Business Administration
- Entrepreneurship
- Hospitality Business Management
- Human Resource Management
Certificates
- Professional Sales Certificate (Vancouver and Pullman Campuses Only)