The Washington State University Catalog

Department of Strategic Communication

The online catalog includes the most recent changes to courses and degree requirements that have been approved by the Faculty Senate, including changes that are not yet effective.

Department of Strategic Communication
Murrow 226

Associate Dean, Associate Professor, and Chair, S. Hust; Associate Dean and Professor, P. Bolls; Director of Integrated Strategic Communication (Everett) and Clinical Associate Professor, B. Atwood; Director of Integrated Strategic Communication (Global) and Clinical Associate Professor, R. Cooney; Director of Integrated Strategic Communication (Vancouver) and Clinical Associate Professor, N. Iyer; Dean and Professor, B. Pinkleton; Professor, E. Austin; Associate Professors, P. Borah, A. Boyd, Y. Lee, J. Willoughby; Assistant Professors, T. Gillig, Y. I. Lee, W. Pang, M. Park; Assistant Professors (Career Track/Scholar), J. Barnes, E. Candello (Vancouver), C. Hawkins-Jedlicka, C. Newman, L. Paxson (Everett), D. Petek, B. Pingel, R. Richardson (Everett), M. Ritsch , E. Tomson, C. Wilder (Everett); Assistant Professors (Career Tack/Teaching); C. Curtis, M. Kistler, L. Tsui.

Students pursuing a Bachelor of Arts in Strategic Communication learn to communication creatively and persuasively to build mutually beneficial, long term relationships between organizations and their target populations. Majors leading to the degree are Advertising, Public Relations, and Integrated Strategic Communication.   At the Everett, Global, and Vancouver campuses, only the Integrated Strategic Communication major is available.

  • Advertising: Learn how to effectively appeal to consumers by designing and evaluating advertising initiatives using a variety of media platforms. Career Options: Advertising Coordinator; Digital Media Planner; Marketing; Ad Sales; Social Media Strategist; and Creative Director.
  • Public Relations: Learn how to foster beneficial relationships with key stakeholders and build and maintain a positive public image for a company or person. Career Options: Public Relations Specialist; Event Planner; Media Relations; Lobbyist; Development Officer; Campaign Manager; and Social Engagement Manager.
  • Integrated Strategic Communication: Learn to acquire and analyze information to create communication products (writing, visual, and speaking) that address communication objectives via multiple media platforms.  Career options: Digital Advertising Coordinator; Social Media Strategist; Brand Strategist; and Consumer Analyst.

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