The Washington State University Catalog

Department of Marketing and International Business

The online catalog includes the most recent changes to courses and degree requirements that have been approved by the Faculty Senate, including changes that are not yet effective.

Department of Marketing and International Business

www.business.wsu.edu/marketing/
Todd 367
509-335-0924

Professor and Department Chair, J. Joireman; Professors, B. Howlett, D. Muehling, U. Umesh (Vancouver); Associate Professors, A. Perkins, A. SaVinhas (Vancouver); Assistant Professors, K. Chase, K. Gunasti, C. Miller; Clinical Professors, M. Cicek, J. Giese (Tri-Cities), T. Kokta, R. Pimentel (Vancouver); Professors Emeriti, J. Johnson, D. Stem, P. Tansuhaj.




Schedules of Studies

Honors students complete the Honors College requirements which replace the UCORE requirements.


International Business (120 Credits)

Preparation for careers with multinational corporations, governmental and intergovernmental agencies both domestic and international. Students must complete a minimum of one semester of at least 11 weeks in length and 12 transferable credits from a pre-approved partnership program.

The International Business major requires its students to demonstrate competency in a foreign language. With sufficient high school preparation, students can elect to take an online examination upon entrance to WSU (fee based tests such as STAMP or LTI). If additional preparation in a foreign language is necessary, students will work with a CCB advisor to develop an appropriate course of study.

Assessed proficiency in a second language will be at the intermediate level or completion of a foreign language course through the 204 level. This may be completed at any time before graduation. Check with an advisor for specifics. Education Abroad is strongly recommended for language acquisition. The following courses in any foreign language (or any course for which one of these is a prerequisite) will be accepted as meeting the foreign language competency standard set by International Business in the Carson College of Business: 204, 261, 306, 307, 308, 406, 407, or 408.

This requirement is for all students except international students whose primary language is not English. A third language is strongly encouraged for students who have achieved competency in two languages by the time they enter the university or certify into the major.

In addition to completing international business courses, students will gain marketable skills by choosing a concentration area or a double major within the Carson College of Business (CCB). Students choosing to complete a concentration area must take 3 classes (9 credits) in one of the following areas: Global Trade, Sustainable Development, Entrepreneurship, Finance, Hospitality Business Management, Management Information Systems, Management, or Marketing (see course options for each concentration area in footnotes below). Students interested in pursuing a double-major can do so in the following business majors: Accounting, Entrepreneurship, Finance, Human Resources Management, or Marketing. Students pursuing double majors must complete at least 15 additional credits (18 credits for accounting) from courses specifically required by the second major and distinct from those used to satisfy the International Business major.

Students majoring in International Business are also encouraged to pursue areas of expertise, such as in Business Economics, a double major in foreign language for the professions such as Chinese, French, German, or Spanish for the Professions, in Political Sciences, or pursue the Certificate in East Asian Studies for Business majors.

Graduation Requirements
To graduate with a Bachelor of Arts in Business Administration with a major in International Business, students are required to complete a minimum of one semester of at least 11 weeks in length and 12 transferable credits from a pre-approved study abroad program; a concentration or double major as listed above; and all admission and graduation requirements listed in the Carson College of Business section of this catalog and the coursework included in the sample 4-year plan listed below.

First Year
First TermCredits
B A 1003
ECONS 101 [SSCI] or 102 [SSCI]13
Foreign Language Requirement24
HISTORY 105 [ROOT]3
MATH 20133
Second TermCredits
B A 1021
ECONS 101 or 10213
ENGLISH 101 [WRTG] or 105 [WRTG]13
Foreign Language Requirement 24
HBM 10111
MATH 202 [QUAN]43
Complete Carson Career Amplifier Program Tier 1
Apply for Admission into the Major
Second Year
First TermCredits
ACCTG 23013
B A 201, 202, and 203, or B A 2113
Biological Sciences [BSCI] or Physical Sciences [PSCI] 53
Diversity [DIVR]3
POL S 102 or 1033
Second TermCredits
ACCTG 23113
B A 204, 205, and 206, or B A 2123
Biological Sciences [BSCI] or Physical Sciences [PSCI] (with lab)54
I BUS 2803
MIS 2503
Complete Carson Career Amplifier Program Tier 2
Complete Writing Portfolio
Third Year
First TermCredits
Study Abroad recommended this term6
B LAW 2103
COM 102 [COMM], H D 205 [COMM], or MKTG 279 [COMM]13 or 4
I BUS 3803
MGTOP 21574
SOC 101, 102, or PSYCH 1053
Second TermCredits
FIN 3253
I BUS 453 [M]3
MGTOP 3403
MKTG 3603
300-400-level International Business Concentration83
Complete Carson Career Amplifier Program Tier 3
Fourth Year
First TermCredits
ENGLISH 402 or 403 3
Humanities [HUM]93
I BUS 4803
300-400-level International Business Concentration83
Second TermCredits
Arts [ARTS]3
ECONS 327 or I BUS 4703
MGMT 491 [CAPS] or ENTRP 492 [CAPS]3
300-400-level International Business Concentration [M] 83
Electives93
Complete Carson Career Amplifier Program Tier 4

Footnotes
1For Students in the Honors Program: ECONS 198 is an approved substitute for ECONS 101 and 102; COM 102/H D 205/MKTG 279 requirement is waived; HONORS 198 is an approved substitute for HBM 101; ENGLISH 198 is an approved substitute for ENGLISH 101; ACCTG 298 is an approved substitute for ACCTG 230 and 231. Honors students may need to enroll in elective coursework to meet University requirement of 120 credits.
2Foreign Language Requirement: Approved courses include ARABIC 203-204; CHINESE 203-204; FRENCH 203-204; GERMAN 203-204; ITALIAN 203-204; JAPANESE 203-204; KOREAN 203-204; RUSSIAN 203-204; or SPANISH 203-204. Foreign language competency can also be determined by testing out at the intermediate level (tests such as STAMP or LTI) or certification by a WSU faculty member who is a native speaker of the target language. May be taken as part of study abroad. Non-native English speakers and bilingual students should check with department regarding this requirement.
3MATH 201 will be waived with an ALEKS score of 80% or higher, or the completion of MATH 202 or equivalent. MATH 106 will be accepted as an alternative to MATH 201 for transfer students.
4Alternative to MATH 202 is MATH 140 or 171.
5For a total of 7 credits—one Biological Sciences [BSCI] and one Physical Sciences [PSCI] course, including one lab course.
6Study Abroad Requirement: Students must complete a minimum of one semester of at least 11 weeks in length and 12 transferable credits from a pre-approved study abroad program.
7MATH/STAT 212 will be accepted as alternative to MGTOP 215 for transfer students.
8300-400-level International Business Concentration or Double Major (9 credits): Students choosing a concentration must complete 9 credits in one of the International Business concentrations: a) Global Trade: ECONS 320, 428, 430, I BUS 415 [M]; b) Sustainable Development: ECONS 320, 326, 427, 428; c) Entrepreneurship: ENTRP 426, 485 [M], 486 [M], 490 [M]; d) Finance: FIN 421, 427 [M], 481 [M]; e) Hospitality Business Management: HBM 381 [M], 490 or 491, 494 [M], I BUS 435; f) Management: MGMT 401 [M], 483 [M], 487; g) Management Information Systems: MIS 372 [M], 374, 420, 441; h) Marketing: I BUS 482 [M], MKTG 407, 468. Students choosing to double major in another business discipline should take required courses for their second major during this semester.
9Humanities or Electives: 300-400-level coursework as needed to meet University requirements of 120 credits and 40 upper-division credits.

Marketing (120 Credits)

Preparation for careers in marketing management, sales, retail management, marketing research, brand management, and promotion.

Graduation Requirements
To graduate with a Bachelor of Arts in Business Administration with a major in Marketing, students are required to complete all admission and graduation requirements listed in the Carson College of Business (CCB) section of this catalog and the coursework included in the sample 4-year plan listed below.

First Year
First TermCredits
Arts [ARTS]3
B A 1003
ECONS 101 [SSCI] or 102 [SSCI]13
HISTORY 105 [ROOT]3
MATH 20123
Second TermCredits
B A 1021
COM 102 [COMM], H D 205 [COMM], or MKTG 279 [COMM]13 or 4
ECONS 101 or 10213
ENGLISH 101 [WRTG] or 105 [WRTG]13
HBM 10111
MATH 202 [QUAN]33
Complete Carson Career Amplifier Program Tier 1
Apply for Admission into the Major
Second Year
First TermCredits
ACCTG 23013
B A 201, 202, and 203, or B A 2113
Humanities [HUM]3
MIS 2503
Social Science or Humanities Elective43
Consider studying abroad this summer5
Second TermCredits
ACCTG 23113
B A 204, 205, and 206, or B A 2123
B LAW 2103
Biological Sciences [BSCI] or Physical Sciences [PSCI] (with lab)64
Diversity [DIVR]3
Complete Carson Career Amplifier Program Tier 2
Complete Writing Portfolio
Third Year
First TermCredits
ENGLISH 402 or 4033
I BUS 3803
MGTOP 21574
MKTG 3603
300-400-level Business Electives83
Second TermCredits
Biological Sciences [BSCI] or Physical Sciences [PSCI] 63
FIN 3253
MGTOP 3403
MKTG 4073
300-400-level Marketing Elective93
Complete Carson Career Amplifier Program Tier 3
Fourth Year
First TermCredits
MKTG 3683
MKTG 461 [M], ENTRP 490 [M], or I BUS 482 [M]3
300-400-level Business Electives83
International Experience Requirement or Elective53
Social Science or Humanities Elective43
Second TermCredits
MGMT 491 [CAPS] or ENTRP 492 [CAPS]3
MKTG 495 [M]3
International Experience Requirement or Elective 53
Electives105
Complete Carson Career Amplifier Program Tier 4

Footnotes
1For Students in the Honors Program: ECONS 198 is an approved substitute for ECONS 101 and 102; COM 102/H D 205/MKTG 279 requirement is waived; HONORS 198 is an approved substitute for HBM 101; ENGLISH 198 is an approved substitute for ENGLISH 101; ACCTG 298 is an approved substitute for ACCTG 230 and 231. Honors students may need to enroll in elective coursework to meet University requirement of 120 credits.
2MATH 201 will be waived with an ALEKS score of 80% or higher, or the completion of MATH 202 or equivalent. MATH 106 will be accepted as an alternative to MATH 201 for transfer students.
3Alternative to MATH 202 is MATH 140 or 171.
4Social Science or Humanities Electives (6 credits) Any courses in ANTH, CRM J, DTC, ECONS, ENGLISH (excluding ENGLISH 402 or 403), FINE ART, FOR LANG, HISTORY, HONORS 270, 280, 370, 380, H D, POL S, PSYCH, SOC, and WOMEN ST not used to fulfill other (including UCORE) requirements.
5All students must complete the International Experience Requirement. Options for completing the requirement can be found in the Carson College of Business Academic Unit section of the catalog under Business (Pullman) or Business Administration (Vancouver). Students should consult with their advisor to determine the best option.
6For a total of 7 credits—one Biological Sciences [BSCI] and one Physical Sciences [PSCI] course, including one lab course.
7MATH/STAT 212 will be accepted as alternative to MGTOP 215 for transfer students.
8300-400-level Business Electives (6 credits): Any 300-400-level courses taught by CCB. May not include courses from the CCB core, the set of required MKTG courses, or any 498 Internships or 499 Special Topics courses.
9300-400-level Marketing Electives (3 credits): Any 300-400-level MKTG course not used to fulfill major requirements.
10Electives: 300-400-level coursework as needed to meet University requirements of 120 credits and 40 upper-division credits.


Courses

The online catalog includes the most recent changes to courses and degree requirements that have been approved by the Faculty Senate, including changes that are not yet effective. Courses showing two entries of the same number indicate that the course information is changing. The most recently approved version is shown first, followed by the older version, in gray, with its last-effective term preceding the course title. Courses shown in gray with only one entry of the course number are being discontinued. Course offerings by term can be accessed by clicking on the term links when viewing a specific campus catalog.


International Business (I_BUS)

Fall 2020 Spring 2021 


280 International Relations and Global Leadership 3 Introduction to the study of global business concentrating on international relations and leadership. Typically offered Fall and Spring.

380 International Business 3 Course Prerequisite: B A 201, 202, and 203, or B A 211; admitted to a major or minor in the College of Business; junior standing. International political economy; business relationships between nations; corporations and economic institutions.

380 (Effective through Spring 2022) International Business 3 Course Prerequisite: Admitted to a major or minor in the College of Business; junior standing. International political economy; business relationships between nations; corporations and economic institutions.

399 Foreign Study V 1-15 May be repeated for credit; cumulative maximum 15 hours. Course Prerequisite: By department permission. Participation in approved programs of study at a foreign educational institution. S, F grading.

415 [M] Law of International Trade 3 Course Prerequisite: B LAW 210; admitted to a major or minor in the College of Business.  Legal organization of the international community; international aspects of trade and development, economic cooperation, and technical, social, and cultural cooperation.

416 [M] Public International Law 3 Course Prerequisite: B LAW 210; admitted to a major or minor in the College of Business.  Law governing states, intergovernmental organizations, and nongovernmental organizations (including multinational enterprises); human rights law; environmental law; and dispute settlement.

435 International Tourism 3 Course Prerequisite: Admitted to a major or minor in the College of Business, or option of Personnel Psychology & Human Resource Management.  International and domestic tourism; effects of tourism on the society.

453 [M] International Management 3 Course Prerequisite: B A 201, 202, and 203, or B A 211, or MGMT 301; admitted to a major or minor in the College of Business or option of Personnel Psychology & Human Resource Management. Cross-cultural implications of management theories and approaches; the role of national culture in management theory and practice.

470 International Trade and Finance 3 Course Prerequisite: ECONS 101 or 198; ECONS 102 or 198. Analysis and description of international trade flows; commercial policy; multinational firms, foreign exchange markets; open economy macroeconomics; international monetary systems. (Crosslisted course offered as ECONS 327, I BUS 470).

480 Advanced International Business and Leadership 3 Course Prerequisite: I BUS 280; I BUS 380. Fundamentals of international business, corporate strategy, and leadership in the global context.

482 [M] International Marketing 3 Course Prerequisite: MKTG 360; admitted to a major or minor in the College of Business.  Opportunities, characteristics, trends in foreign markets; alternative methods; strategies; organizational planning, control; problems of adapting American marketing concepts and methods.

496 Special Topics V 1-3 May be repeated for credit; cumulative maximum 6 hours. Course Prerequisite: By department permission.

498 International Business Internship V 2-15 May be repeated for credit; cumulative maximum 15 hours. Course Prerequisite: By department permission. Cooperative educational internship with a business, government or non-profit organization. S, F grading.

499 Special Problems V 1-4 May be repeated for credit. Course Prerequisite: By department permission. Independent study conducted under the jurisdiction of an approving faculty member; may include independent research studies in technical or specialized problems; selection and analysis of specified readings; development of a creative project; or field experiences. S, F grading.

580 International Business Management 3 Course Prerequisite: Admission to the MBA program and completion of MBA Prerequisites, including: B_A 500, 501, 502, 503, 504, ACCTG 550 and ECONS 555. Decision making in the international environment; political, cultural, and economic risk management. Typically offered Fall.

582 International Marketing Management 3 Course Prerequisite: Admission to the MBA program and completion of MBA Prerequisites, including: B_A 500, 501, 502, 503, 504, ACCTG 550 and ECONS 555. Principles of international marketing, marketing decision making in international environments, problems of adapting marketing programs to international markets. Typically offered Fall and Spring.

600 Special Projects or Independent Study V 1-18 May be repeated for credit. Course Prerequisite: Admission to the MBA program. Independent study, special projects, and/or internships. Students must have graduate degree-seeking status and should check with their major advisor before enrolling in 600 credit, which cannot be used toward the core graded credits required for a graduate degree. Typically offered Fall, Spring, and Summer. S, F grading.


Marketing (MKTG)

Fall 2020 Spring 2021 


279 [COMM] Professional Persuasive Communications 3 Basic psychological principles of influence and the development of persuasive professional communication skills for career advancement and as life skills.

360 Marketing 3 Course Prerequisite: Admitted to a major or minor in the College of Business, or junior standing. An introduction to the marketing process and the strategic managerial decisions that are made with regard to product, price, promotion, and distribution. Credit not allowed for MGMT 101 if credit already earned in MKTG 360.

368 Marketing Research 3 Course Prerequisite: MKTG 360; admitted to a major or minor in the College of Business. Use of secondary and primary data to facilitate marketing managers' decision-making capabilities; applied marketing research techniques including focus groups, surveys, experiments and statistical analyses; preparation of marketing research reports.

379 Professional Sales 3 Theory, principles, and practices of professional sales with special attention to the business-to-business market.

407 Consumer Behavior 3 Course Prerequisite: MKTG 360; admitted to a major or minor in the College of Business, or major in Economic Sciences. Investigation of social processes affecting consumer decision-making and behavior; models of consumer behavior are covered, as are the psychological phenomena of learning, motivation, and attitude development, and the sociological influences of social class, reference groups and culture.

450 Digital Marketing 3 Course Prerequisite: MKTG 360; admitted to a major or minor in the College of Business, or Professional Sales certificate. Understanding and implementing marketing theory and analytics on social media and in online environments.

461 [M] Product Management 3 Course Prerequisite: MKTG 360; admitted to a major or minor in the College of Business. Management of existing products and product lines, and design, development, pricing and marketing of new products in the firm.

467 Consumer Judgment and Decision-Making 3 Course Prerequisite: MKTG 360; admitted to a major or minor in the College of Business, or major in Economic Sciences. Examination of how consumers search and process information (e.g. prices, brand names, advertising), form judgments, make decisions (e.g. choice, purchase, invest, sell), and feel about their decisions afterwards (e.g. post-decision regret, satisfaction); perceptual, cognitive and emotional biases in decision-making and their implications for marketers, consumers, and policy makers.

468 Public Policy and Marketing 3 Course Prerequisite: MKTG 360; admitted to a major or minor in the College of Business, or major in Economic Sciences. The use of marketing principles and techniques to benefit society; the importance of marketing as it relates to government regulation of marketing structure, consumer protection, and consumer welfare.

470 Retail Management 3 Course Prerequisite: MKTG 360; admitted to a major or minor in the College of Business, or major in Economic Sciences. Retailing system; organization, merchandising models, pricing, promotion, location, and control procedures; management decision processes.

477 Integrated Marketing Communications 3 Course Prerequisite: MKTG 360; admitted to a major or minor in the College of Business, or major in Economic Sciences. An overview of the managerial approaches and theoretical perspectives relevant to planning, implementing, and evaluating integrated marketing communications strategies.

478 [M] Sales Management 3 Course Prerequisite: MKTG 360. Sales management strategies and plans to achieve a firm's marketing objectives, including the hiring, firing, training, motivation, compensation, deployment, and evaluation of sales personnel.

479 Advanced Professional Sales 3 Course Prerequisite: MKTG 379. Advanced theory and principles of professional sales with special attention to the business-to-business market and an emphasis on the application of theory and principles to selling skills.

480 Business to Business Marketing 3 Course Prerequisite: MKTG 360; admitted to a major or minor in the College of Business, or Professional Sales certificate. Marketing strategies for creating customer and firm value in business-to-business markets.

487 Research Practicum 3 Course Prerequisite: By department permission. Independent research project with faculty member including problem statement, literature review, hypotheses, data collection, and reporting of results.

495 [M] Marketing Management 3 Course Prerequisite: MKTG 360; admitted to a major or minor in the College of Business; senior standing. Integrative marketing capstone course; the evaluation and design of marketing strategy; covers industry, competitor, and customer analysis with the goal of recommending and implementing an appropriate marketing strategy. Recommended preparation: MKTG 368 and 407.

496 Special Topics V 1-3 May be repeated for credit; cumulative maximum 6 hours. Course Prerequisite: MKTG 360; by department permission.

498 Marketing Internship V 2-15 May be repeated for credit; cumulative maximum 15 hours. Course Prerequisite: MKTG 360; by department permission. Cooperative educational internship with a business, government or nonprofit organization. S, F grading.

499 Special Problems V 1-4 May be repeated for credit. Course Prerequisite: MKTG 360; by department permission. Independent study conducted under the jurisdiction of an approving faculty member; may include independent research studies in technical or specialized problems; selection and analysis of specified readings; development of a creative project; or field experiences. S, F grading.

505 Survey of Marketing 3 Course Prerequisite: Admission to the MBA, Master of Accounting, or Business PhD programs. Marketing management; relevance of marketing to company profitability and consumer satisfaction; decision regarding price, product, promotion, and distribution. Typically offered Fall.

506 Marketing Strategy 3 Course Prerequisite: Admission to the MBA program and completion of MBA Prerequisites, including: B_A 500, 501, 502, 503, 504, ACCTG 550 and ECONS 555. Marketing analyses needed to recommend and implement a marketing strategy. Includes coverage of industry, competitor, and customer analysis as well as decision factors related to segmentation, positioning, and the marketing mix. Typically offered Fall and Spring.

507 Consumer Behavior 3 Course Prerequisite: Admission to the MBA program. Marketing structure and behavior from economic and behavioral perspectives; social evaluation and behavioral implications of marketing strategy.

555 Marketing Analytics 3 Course Prerequisite: Admission to the MBA program. Development of marketing analytics skills utilizing large data sets to identify marketing and consumer trends in online and offline markets. Typically offered Fall.

561 New Product Marketing 3 Course Prerequisite: Admission to the MBA program and completion of MBA Prerequisites, including: B_A 500, 501, 502, 503, 504, ACCTG 550 and ECONS 555. Introduction of new products that are based on new technology; exploration of actual products in the market.

565 Seminar in Marketing 3 May be repeated for credit; cumulative maximum 9 hours. Course Prerequisite: Admission to the MBA program. Marketing structure and behavior from economic and behavioral perspectives; social evaluation and behavioral implications of marketing strategy. Typically offered Fall and Spring.

577 Promotional Management 3 Course Prerequisite: Admission to the MBA program and completion of MBA Prerequisites, including: B_A 500, 501, 502, 503, 504, ACCTG 550 and ECONS 555. Integrated promotion into the marketing plan; methods, organization, communications, media selection, and campaigns.

590 Seminar in Consumer Behavior 3 Course Prerequisite: Admission to PhD programs in business. Advanced, doctoral-level topics in consumer behavior. Typically offered Fall and Spring.

591 Seminar in Marketing Management 3 Course Prerequisite: Admission to PhD programs in business. Advanced, doctoral-level topics in marketing management. Typically offered Fall.

592 Seminar in Marketing Theory 3 Course Prerequisite: Admission to PhD programs in business. Advanced, doctoral-level topics in marketing theory. Typically offered Spring.

593 Seminar in Research Design 3 Course Prerequisite: Admission to PhD programs in business. Advanced, doctoral-level topics in research design. Typically offered Spring.

600 Special Projects or Independent Study V 1-18 May be repeated for credit. Course Prerequisite: Admission to the MBA, Master of Accounting, or Business PhD programs. Independent study, special projects, and/or internships. Students must have graduate degree-seeking status and should check with their major advisor before enrolling in 600 credit, which cannot be used toward the core graded credits required for a graduate degree. Typically offered Fall, Spring, and Summer. S, F grading.

702 Master's Special Problems, Directed Study, and/or Examination V 1-18 May be repeated for credit. Course Prerequisite: Admission to the MBA program. Independent research in special problems, directed study, and/or examination credit for students in a non-thesis master's degree program. Students must have graduate degree-seeking status and should check with their major advisor/committee chair before enrolling for 702 credit. Typically offered Fall, Spring, and Summer. S, U grading.

800 Doctoral Research, Dissertation, and/or Examination V 1-18 May be repeated for credit. Course Prerequisite: Admitted to the Business Administration - Marketing PhD program. Independent research and advanced study for students working on their doctoral research, dissertation and/or final examination. Students must have graduate degree-seeking status and should check with their major advisor/committee chair before enrolling for 800 credit. Typically offered Fall, Spring, and Summer. S, U grading.

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