The Washington State University Catalog

Department of Strategic Communication

The online catalog includes the most recent changes to courses and degree requirements that have been approved by the Faculty Senate, including changes that are not yet effective.

Department of Strategic Communication

murrow.wsu.edu
Murrow 226
509-335-7333

Associate Dean, Professor, and Chair, S. Hust; Associate Dean and Professor, P. Bolls; Director of Integrated Strategic Communication (Everett) and Scholarly Associate Professor, B. Atwood; Director of Integrated Strategic Communication (Global) and Scholarly Associate Professor, R. Cooney; Director of Integrated Strategic Communication (Vancouver) and Scholarly Associate Professor, N. Iyer; Dean and Professor, B. Pinkleton; Professor, E. Austin; Associate Professors, P. Borah, A. Boyd, Y. Lee, J. Willoughby; Assistant Professors, T. Gillig, Y. I. Lee, W. Peng; Scholarly Associate Professor, L. Paxson (Everett); Scholarly Assistant Professors, J. Barnes, E. Candello (Vancouver), C. Hawkins-Jedlicka, C. Newman, D. Petek, B. Pingel, R. Richardson (Everett), M. Ritsch , E. Tomson, C. Wilder (Everett); Teaching Assistant Professors, C. Curtis, M. Kistler, L. Tsui. Lecturers, T. Edwards, I. Haider.

Students pursuing a Bachelor of Arts in Strategic Communication learn to communication creatively and persuasively to build mutually beneficial, long term relationships between organizations and their target populations. Majors leading to the degree are Advertising, Public Relations, Risk and Crisis Communication, and Integrated Strategic Communication.   At the Everett, Global, and Vancouver campuses, only the Integrated Strategic Communication major is available.

  • Advertising: Learn how to effectively appeal to consumers by designing and evaluating advertising initiatives using a variety of media platforms. Career Options: Advertising Coordinator; Digital Media Planner; Marketing; Ad Sales; Social Media Strategist; and Creative Director.
  • Public Relations: Learn how to foster beneficial relationships with key stakeholders and build and maintain a positive public image for a company or person. Career Options: Public Relations Specialist; Event Planner; Media Relations; Lobbyist; Development Officer; Campaign Manager; and Social Engagement Manager.
  • Risk and Crisis Communication: Learn how to design and implement crisis campaigns at the individual and societal levels, and well as steer industry through time of risk and crisis via effective communication strategies.  Career options: Crisis Communicator; Crisis Interventionist; Health Communication Coordinator; Risk Communication Specialist; and Public Information Officer.
  • Integrated Strategic Communication: Learn to acquire and analyze information to create communication products (writing, visual, and speaking) that address communication objectives via multiple media platforms.  Career options: Digital Advertising Coordinator; Social Media Strategist; Brand Strategist; and Consumer Analyst.

Health Communication and Promotion

The minor in Health Communication and Promotion requires a minimum of 18 credits. Students pursuing a degree in the Murrow College may only apply two courses from their major coursework to this minor.  For all other areas of study, check with your primary advisor.




Schedules of Studies

Honors students complete the Honors College requirements which replace the UCORE requirements.


Advertising (120 Credits)

Admission Requirements

Students are admitted directly into their desired major in the College of Communication upon admission and enrollment at Washington State University.

To remain admitted in any major in the College of Communication, a student must complete all required courses and have a minimum cumulative 2.0 GPA. COM 300 must be completed with a C or better, and only two attempts are allowed and a “W” is counted as an attempt. With an appeal to the department chair, a student may request to take COM 300 for a 3rd attempt during a summer session. All pre-requisites must be met in order to move through the Murrow curriculum. If a student fails to complete the required curriculum, they will not be able to remain admitted in the Murrow College. If a student is failing to complete academic requirements in a reasonable timeline, an advisor will work with the student to identify another academic path. Students must remain in good academic standing in order to graduate with a degree from the Murrow College.

Direct to Degree for Transfer Students

Transfer students bringing in 30 or more semester credits from an outside institution, and a 3.0 or higher transfer GPA will be directly admitted into the Murrow College. After consulting with a Murrow Professional Academic Advisor, a student transferring with junior status (60 or more semester credits), with a 3.0 or higher transfer GPA, and who has completed COM 101 or COM 105 from another institution, will be allowed to take COM 300 in their first semester at WSU with all remaining 100 level required communication courses. All transfer students are required to consult with a Murrow Professional Academic Advisor prior to enrollment at WSU.



Additional majors within the Strategic Communications Degree

Students on the Pullman campus, with a primary major in Strategic Communication, can elect to earn an additional major within the degree, with the exception of Integrated Strategic Communication, by completing the second set of major requirements and two additional upper-division courses in COM, COMJOUR, COMSOC and COMSTRAT. These courses cannot be used elsewhere in the degree. If interested in this option, please consult with a Murrow Academic Advisor.



Double Degree

Students with a primary major/degree in Strategic Communication can earn a double degree in the department of Journalism and Media Production. To be admitted into a second Murrow degree option, please consult with a Murrow Professional Academic Advisor. *Note: to earn a second degree, you must complete 150 credits.



Academic Requirements

Below is a detailed schedule of studies in a 4-year format. However, students will develop their own academic plan in consultation with their professional academic advisor through the Murrow Center for Student Success. The BA in Strategic Communication is broken down into four main categories as found in myWSU under your Academic Requirements:



1. College Core Requirements: COM 101; 102; 105; 138; 210; and 300 (18 credits).



2. Strategic Communication Degree Requirements: COM 309; COMSTRAT 310; COMSTRAT 395 or MKTG 360; COMSOC 301, One Advanced Media and Society course from approved list (in footnotes); and One Specialization Elective course (in footnotes) (18 credits).



3. Major Requirements: Advertising: COMSTRAT 380; 381; 382; 476; and 480 (15 credits).



4. Major Upper-Division Electives: (in footnotes) (9 credits).

First Year
First TermCredits
Biological Sciences [BSCI] or Physical Sciences [PSCI]13
COM 1013
COM 1383
Diversity [DIVR]3
ENGLISH 101 [WRTG]3
Second TermCredits
Biological Sciences [BSCI] or Physical Sciences [PSCI] (with lab)14
COM 102 [COMM] 3
COM 105 [HUM]3
HISTORY 105 [ROOT]3
Quantitative Reasoning [QUAN]3
Second Year
First TermCredits
Arts [ARTS]3
COM 210 3
COM 300 [M] 3
Social Sciences [SSCI]3
Elective3
Second TermCredits
COMSOC 3013
COMSTRAT 3103
COMSTRAT 3803
Electives6
Complete Writing Portfolio
Third Year
First TermCredits
COM 3093
COMSTRAT 3813
COMSTRAT 395 or MKTG 3603
Major Electives 23
Elective33
Second TermCredits
COMSTRAT 3823
Major Electives 23
Electives39
Fourth Year
First TermCredits
COMSTRAT 4803
Integrative Capstone [CAPS]3
Advanced Media and Society Course43
Electives36
Second TermCredits
COMSTRAT 4763
Specialization Course53
Major Electives 23
Electives35

Footnotes
1For a total of 7 credits—one Biological Sciences [BSCI] and one Physical Sciences [PSCI] course, including one lab course.
2Major Electives (9 credits): Select 300-400-level courses from COM, COMJOUR, COMSOC, COMSTRAT not used to meet other requirements, COM 495 internship credits, COM 497 or COMSOC 499 Special Projects credits in consultation with advisor. A maximum of 6 credits of 495/497/499 may apply towards major electives.
3A maximum of 12 credits of COM/COMJOUR/COMSOC/COMSTRAT 495/497/499 allowed towards 120 credits required for graduation. Consult with a Murrow advisor.
4Advanced Media and Society Course (3 credits): Select from COM 440, 464, 471, 479, or COMSOC 421.
5Specialization Course (3 credits): Any COM, COMJOUR, COMSOC, or COMSTRAT 475-490 not used to meet other requirements.

Integrated Strategic Communication (120 Credits)

Admission Requirements

Students are admitted directly into their desired major in the College of Communication upon admission and enrollment at Washington State University.

To remain admitted in any major in the College of Communication, a student must complete all required courses and have a minimum cumulative 2.0 GPA. COM 300 must be completed with a C or better, and only two attempts are allowed and a “W” is counted as an attempt. With an appeal to the department chair, a student may request to take COM 300 for a 3rd attempt during a summer session. All pre-requisites must be met in order to move through the Murrow curriculum. If a student fails to complete the required curriculum, they will not be able to remain admitted in the Murrow College. If a student is failing to complete academic requirements in a reasonable timeline, an advisor will work with the student to identify another academic path. Students must remain in good academic standing in order to graduate with a degree from the Murrow College.

Direct to Degree for Transfer Students

Transfer students bringing in 30 or more semester credits from an outside institution, and a 3.0 or higher transfer GPA will be directly admitted into the Murrow College. After consulting with a Murrow Professional Academic Advisor, a student transferring with junior status (60 or more semester credits), with a 3.0 or higher transfer GPA, and who has completed COM 101 or COM 105 from another institution, will be allowed to take COM 300 in their first semester at WSU with all remaining 100 level required communication courses. All transfer students are required to consult with a Murrow Professional Academic Advisor prior to enrollment at WSU.



Below is a detailed schedule of studies in a 4-year format. However, students will develop their own academic plan in consultation with their professional academic advisor through the Murrow Center for Student Success. The BA in Strategic Communication is broken down into four main categories as found in myWSU under your Academic Requirements:



1. College Core Requirements: COM 101; 102; 105; 138; 210; and 300 (18 credits).



2. Strategic Communication Degree Requirements: COM 309; COMSTRAT 310; COMSTRAT 395 or MKTG 360; COMSOC 301, One Advanced Media and Society course from approved list (in footnotes)(15 credits).



3. Major Requirements: ISC: COMJOUR 333; COMSTRAT 312; 380; 383; 476; and 485. (18 credits).



4. Major Upper-Division Electives and Internship: (in footnotes) (9 credits).

First Year
First TermCredits
Biological Sciences [BSCI] or Physical Sciences [PSCI]13
COM 1013
COM 1383
Diversity [DIVR]3
ENGLISH 101 [WRTG]3
Second TermCredits
Biological Sciences [BSCI] or Physical Sciences [PSCI] (with lab)14
COM 102 [COMM] 3
COM 105 [HUM]3
HISTORY 105 [ROOT]3
Quantitative Reasoning [QUAN]3
Second Year
First TermCredits
Arts [ARTS]3
COM 210 3
COM 300 [M] 3
COMSOC 3013
Social Sciences [SSCI]3
Second TermCredits
COM 3093
COMJOUR 3333
COMSTRAT 3123
Electives26
Complete Writing Portfolio
Third Year
First TermCredits
COMSTRAT 3103
COMSTRAT 3803
COMSTRAT 395 or MKTG 3603
Major Electives or COMSTRAT 495 Internship33
Electives23
Second TermCredits
COMSTRAT 383 [M]3
Major Electives or COMSTRAT 495 Internship 33
Electives29
Fourth Year
First TermCredits
COMSTRAT 4853
Integrative Capstone [CAPS]3
Major Elective3
Electives26
Second TermCredits
COMSTRAT 4763
Advanced Media and Society Course43
Electives28

Footnotes
1For a total of 7 credits—one Biological Sciences [BSCI] and one Physical Sciences [PSCI] course, including one lab course.
2A maximum of 12 credits of COM/COMJOUR/COMSOC/COMSTRAT 495/497/499 allowed towards 120 credits required for graduation. Consult with a Murrow advisor.
3Major Electives (9 credits): Select 300-400-level courses from COM, COMJOUR, COMSOC, COMSTRAT not used to meet other requirements, 3 credits of COMSTRAT 495 internship are required. A maximum of 3 credits of 497/499 may apply towards major electives.
4Advanced Media and Society Course (3 credits): Select from COM 440, 464, 471, 479, or COMSOC 421.

Public Relations (120 Credits)

Admission Requirements

Students are admitted directly into their desired major in the College of Communication upon admission and enrollment at Washington State University.

To remain admitted in any major in the College of Communication, a student must complete all required courses and have a minimum cumulative 2.0 GPA. COM 300 must be completed with a C or better, and only two attempts are allowed and a “W” is counted as an attempt. With an appeal to the department chair, a student may request to take COM 300 for a 3rd attempt during a summer session. All pre-requisites must be met in order to move through the Murrow curriculum. If a student fails to complete the required curriculum, they will not be able to remain admitted in the Murrow College. If a student is failing to complete academic requirements in a reasonable timeline, an advisor will work with the student to identify another academic path. Students must remain in good academic standing in order to graduate with a degree from the Murrow College.

Direct to Degree for Transfer Students

Transfer students bringing in 30 or more semester credits from an outside institution, and a 3.0 or higher transfer GPA will be directly admitted into the Murrow College. After consulting with a Murrow Professional Academic Advisor, a student transferring with junior status (60 or more semester credits), with a 3.0 or higher transfer GPA, and who has completed COM 101 or COM 105 from another institution, will be allowed to take COM 300 in their first semester at WSU with all remaining 100 level required communication courses. All transfer students are required to consult with a Murrow Professional Academic Advisor prior to enrollment at WSU.



Below is a detailed schedule of studies in a 4-year format. However, students will develop their own academic plan in consultation with their professional academic advisor through the Murrow Center for Student Success. The BA in Strategic Communication is broken down into four main categories as found in myWSU under your Academic Requirements:



1. College Core Requirements: COM 101; 102; 105; 138; 210; and 300 (18 credits).



2. Strategic Communication Degree Requirements: COM 309; COMSTRAT 310; COMSTRAT 395 or MKTG 360; COMSOC 301, One Advanced Media and Society course from approved list (in footnotes); and One Specialization Elective course (in footnotes) (18 credits).



3. Major Requirements: Public Relations: COMJOUR 333; COMSTRAT 312; 383; 477; and 485. (15 credits).



4. Major Upper-Division Electives and Internship: (in footnotes) (9 credits).

First Year
First TermCredits
Biological Sciences [BSCI] or Physical Sciences [PSCI]13
COM 1013
COM 1383
Diversity [DIVR]3
ENGLISH 101 [WRTG]3
Second TermCredits
Biological Sciences [BSCI] or Physical Sciences [PSCI] (with lab)14
COM 102 [COMM]3
COM 105 [HUM]3
HISTORY 105 [ROOT]3
Quantitative Reasoning [QUAN]3
Second Year
First TermCredits
Arts [ARTS]3
COM 210 3
COM 300 [M] 3
COMSOC 3013
Social Sciences [SSCI]3
Second TermCredits
COMJOUR 3333
COMSTRAT 3103
COMSTRAT 3123
Electives6
Complete Writing Portfolio
Third Year
First TermCredits
COM 3093
COMSTRAT 383 [M]3
COMSTRAT 395 or MKTG 3603
Major Electives 23
Elective33
Second TermCredits
COMSTRAT 4773
Advanced Media and Society Course43
Major Electives 23
Electives36
Fourth Year
First TermCredits
COMSTRAT 485 [M]3
Integrative Capstone [CAPS]3
Electives39
Second TermCredits
Specialization Course53
Major Electives 23
Electives38

Footnotes
1For a total of 7 credits—one Biological Sciences [BSCI] and one Physical Sciences [PSCI] course, including one lab course.
2Major Electives (9 credits): Select 300-400-level courses from COM, COMJOUR, COMSOC, COMSTRAT not used to meet other requirements, 3 credits of COMSTRAT 495 internship are required. A maximum of 3 credits of 497/499 may apply towards major electives.
3A maximum of 12 credits of COM/COMJOUR/COMSOC/COMSTRAT 495/497/499 allowed towards 120 credits required for graduation. Consult with a Murrow advisor.
4Advanced Media and Society Course (3 credits): Select from COM 440, 464, 471, 479, or COMSOC 421.
5Specialization Course (3 credits): Any COM, COMJOUR, COMSOC, or COMSTRAT 475-490 not used to meet other requirements.

Risk and Crisis Communication (120 Credits)

Admission Requirements

Students are admitted directly into their desired major in the College of Communication upon admission and enrollment at Washington State University.

To remain admitted in any major in the College of Communication, a student must complete all required courses and have a minimum cumulative 2.0 GPA. COM 300 must be completed with a C or better, and only two attempts are allowed and a “W” is counted as an attempt. With an appeal to the department chair, a student may request to take COM 300 for a 3rd attempt during a summer session. All pre-requisites must be met in order to move through the Murrow curriculum. If a student fails to complete the required curriculum, they will not be able to remain admitted in the Murrow College. If a student is failing to complete academic requirements in a reasonable timeline, an advisor will work with the student to identify another academic path. Students must remain in good academic standing in order to graduate with a degree from the Murrow College.

Direct to Degree for Transfer Students

Transfer students bringing in 30 or more semester credits from an outside institution, and a 3.0 or higher transfer GPA will be directly admitted into the Murrow College. After consulting with a Murrow Professional Academic Advisor, a student transferring with junior status (60 or more semester credits), with a 3.0 or higher transfer GPA, and who has completed COM 101 or COM 105 from another institution, will be allowed to take COM 300 in their first semester at WSU with all remaining 100-level required communication courses. All transfer students are required to consult with a Murrow Professional Academic Advisor prior to enrollment at WSU.



Below is a detailed schedule of studies in a 4-year format. However, students will develop their own academic plan in consultation with their professional academic advisor through the Murrow Center for Student Success. The BA in Strategic Communication is broken down into four main categories as found in myWSU under your Academic Requirements:



1. College Core Requirements: COM 101; 102; 105; 138; 210; and 300 (18 credits).



2. Strategic Communication Degree Requirements: COM 309; COMSTRAT 310; COMSTRAT 395 or MKTG 360; COMSOC 301, One Advanced Media and Society course from approved list (in footnotes); and One Specialization Elective course (in footnotes) (18 credits).



3. Major Requirements: Risk and Crisis Communication: COMSOC 324; 326; COMSTRAT 483 or 478; COMSTRAT 477 or COM 490; COM 486 (15 credits).



4. Major Upper-Division Electives: (in footnotes) (9 credits).

First Year
First TermCredits
Biological Sciences [BSCI] or Physical Sciences [PSCI]13
COM 1013
COM 1383
Diveristy [DIVR]3
ENGLISH 101 [WRTG]3
Second TermCredits
Biological Sciences [BSCI] or Physical Sciences [PSCI] (with lab)14
COM 102 [COMM]3
COM 105 [HUM]3
HISTORY 105 [ROOT]3
Quantitative Reasoning [QUAN]3
Second Year
First TermCredits
Arts [ARTS]3
COM 2103
COM 300 [M]3
COMSOC 3013
Social Sciences [SSCI]3
Second TermCredits
COMSTRAT 3103
Major Elective23
Specialization Course33
Electives46
Complete Writing Portfolio
Third Year
First TermCredits
COM 3093
COMSOC 324 [M]3
COMSOC 3263
Electives46
Second TermCredits
COMSTRAT 395 or MKTG 3603
COMSTRAT 477 or COM 4903
Major Elective23
Electives46
Fourth Year
First TermCredits
COMSTRAT 483 or 4783
Integrative Capstone [CAPS]3
Electives49
Second TermCredits
Advanced Media and Society Course53
COMSTRAT 4853
Major Elective23
Electives45

Footnotes
1For a total of 7 credits—one Biological Sciences [BSCI] and one Physical Sciences [PSCI] course, including one lab course.
2Major Electives (9 credits): Select 300-400-level courses from COM, COMJOUR, COMSOC, COMSTRAT not used to meet other requirements, COM 495 internship credits, COM 497 or COMSOC 499 Special Projects credits in consultation with advisor. A maximum of 6 credits of 495/497/499 may apply towards major electives.
3Specialization Course (3 credits): Any COM, COMJOUR, COMSOC, or COMSTRAT 475-490 not used to meet other requirements.
4A maximum of 12 credits of COM/COMJOUR/COMSOC/COMSTRAT 495/497/499 allowed towards 120 credits required for graduation. Consult with a Murrow advisor.
5Advanced Media and Society Course (3 credits): Select from COM 440, 464, 471, 479, or COMSOC 421.


Minors

Health Communication and Promotion Minor

The Health Communication and Promotion Minor requires a minimum of 18 credits. Required courses included COM 101 or 105, COM 210, and COM 478. Additional requirements include one content creation course from COMSTRAT 310, 383, 477, and COM 395; and two courses in specialized message creation and evaluation from COM 309, 486, COMSOC 477, and COMSTRAT 485. Nine credits of upper-division work must be taken in residence at WSU or through WSU-approved education abroad or educational exchange courses. Students may may be admitted to the minor once they have completed 60 credits, have a WSU cumulative GPA of 2.7 or better, and are admitted to a major. Transfer students can be admitted to this minor after completing 60 total credits and one semester at WSU with a 2.7 or higher WSU GPA. Students must maintain a 2.0 cumulative GPA to remain in the minor. Students pursuing a degree in the Murrow College may apply only two courses from their major coursework to this minor. Check with the Murrow College Student Services Office for additional Information.



Courses

The online catalog includes the most recent changes to courses and degree requirements that have been approved by the Faculty Senate, including changes that are not yet effective. Courses showing two entries of the same number indicate that the course information is changing. The most recently approved version is shown first, followed by the older version, in gray, with its last-effective term preceding the course title. Courses shown in gray with only one entry of the course number are being discontinued. Course offerings by term can be accessed by clicking on the term links when viewing a specific campus catalog.


Health Communication And Promotion (COMHLTH)

Fall 2021 Spring 2022 


570 Health Communication and Behavior Change 3 Application of behavior change theories to construction and evaluation of health communication campaigns. Typically offered Fall, Spring, and Summer.

571 Communicating Health in Practice 3 Health communication and promotion across a variety of settings and mediums, from interpersonal to promotional campaigns. Typically offered Fall, Spring, and Summer.

572 Communicating Health to Specialized Populations 3 Literature and theory of cross-cultural communication and cultural aspects of health. Typically offered Fall, Spring, and Summer.

573 Communicating Health in a Digital Landscape 3 Development and implementation of health-related content through a variety of digital platforms. Typically offered Fall, Spring, and Summer.

574 Health Message Design and Effectiveness 3 Behavior change theories as they relate to health communication message design and evaluation. Typically offered Fall, Spring, and Summer.


Strategic Communication (COMSTRAT)

Fall 2021 Spring 2022 


275 Strategic Communication Seminar V 1-3 May be repeated for credit; cumulative maximum 9 hours. Various specialty topics in strategic communication. Typically offered Fall, Spring, and Summer.

301 Foundations of Persuasion 3 Course Prerequisite: Admitted to a major or minor in the College of Communication. Theories of persuasion and social action; study of strategies and techniques for the persuasive use of language and other symbols. (Formerly COMSOC 301.) Typically offered Fall, Spring, and Summer.

310 Digital Content Promotion 3 Course Prerequisite: COM 210 with a C or better; admitted to a major or minor in the College of Communication; sophomore standing. Practice and promotion of public relations and advertising through digital and social media. Typically offered Fall, Spring, and Summer.

312 Principles of Public Relations 3 Principles, theories, methods and objectives of public relations; public relations problems and practices. Typically offered Fall, Spring, and Summer.

324 [M] Reasoning and Writing 3 Course Prerequisite: COM 300 with a C or better; admitted to any major or minor in the College of Communication; sophomore standing. Theories of persuasion and social action; study of strategies and techniques for the persuasive use of language and other symbols. (Formerly COMSOC 324.)

326 Organizing for Social Change 3 Course Prerequisite: Admitted to any major; junior standing. Models of social change campaigns, social movements, and organizing grassroots organizations. (Formerly COMSOC 326.) Typically offered Fall.

380 Advertising Principles and Practices 3 Advertising history, theory and practice by advertising agencies and organizations. Typically offered Fall, Spring, and Summer.

381 [M] Creative Media Strategies and Techniques for Advertising 3 Course Prerequisite: COM 210 with a C or better; COM 300 with a C or better; admitted to a major in the College of Communication; junior standing. Development of creative content for persuasive campaigns through different media. Typically offered Fall, Spring, and Summer.

382 Media Planning 3 Course Prerequisite: COMSTRAT 380; admitted to a major in the College of Communication; junior standing. Media planning theories, strategies, and practices. Typically offered Fall, Spring, and Summer.

383 [M] Media Strategies and Techniques for Public Relations 3 Course Prerequisite: COM 210 with a C or better; COM 300 with a C or better; admitted to a major in the College of Communication. Development of creative content for persuasive public relations campaigns through different media. Typically offered Fall and Spring.

395 Introduction to Integrated Strategic Communication and Management 3 Course Prerequisite: COMSTRAT 312 or 380; sophomore standing. Analysis and application of strategic communication theory and concepts to influence attitudes and purchasing behavior. Typically offered Fall, Spring, and Summer.

475 Strategic Communication Seminar in Public Relations 3 May be repeated for credit; cumulative maximum 9 hours. Course Prerequisite: Admitted to any major; junior standing. Theory, methods, and applications of communication and campaign management; political communication, health communication, freedom of expression, special audiences. Typically offered Fall, Spring, and Summer.

476 Consumer Insights and Branding 3 Course Prerequisite: COM 309; admitted to a major in the College of Communication. Advertising account planning based on a thorough understanding of target audiences and consumer research; linking client objectives, account management, creative and media planning. Typically offered Fall and Spring.

477 Message Design for Communication Campaigns 3 Course Prerequisite: COMSTRAT 310; admitted to a major in the College of Communication; junior standing. Theory-based design, market testing, and evaluation of messages for positive social outcomes. Typically offered Fall and Spring.

478 Health Communication 3 Course Prerequisite: Admitted to any major; junior standing. Mediated communication in disease prevention and health intervention. (Formerly COM 478). Typically offered Fall and Spring.

480 [M] Advertising Agency Operation and Campaigns 3 Course Prerequisite: COMSTRAT 380; COMSTRAT 381; COMSTRAT 382; admitted to a major in the College of Communication; senior standing. Principles and functions of advertising management: campaign planning, execution, presentation and evaluation. Typically offered Fall and Spring.

483 Risk Communication 3 Course Prerequisite: Admitted to any major; junior standing. Research on perceptions of risk among stakeholders about complex environmental and natural resource issues. (Formerly COMSOC 477). Typically offered Fall and Spring.

485 [M] Public Relations Management and Campaigns 3 Course Prerequisite: COM 309; COMSTRAT 312; COMSTRAT 383; admitted to a major in the College of Communication; senior standing. Application of public relations principles, management, persuasion theory and research methods to public relations issues. Typically offered Fall, Spring, and Summer.

495 Strategic Communication Professional Internship V 2-12 May be repeated for credit; cumulative maximum 12 hours. Course Prerequisite: COM 300 with a C or better; admitted to a major in the College of Communication. Typically offered Fall, Spring, and Summer. S, F grading.

499 Special Problems V 1-4 May be repeated for credit. Course Prerequisite: Admitted to a major in the College of Communication; by interview only. Independent study conducted under the jurisdiction of an approving faculty member; may include independent research studies in technical or specialized problems; selection and analysis of specified readings; development of a creative project; or field experiences. Typically offered Fall, Spring, and Summer. S, F grading.

561 Persuasion for Professional Communicators 3 Course Prerequisite: Admitted to an online degree program or graduate certificate in communication. Introduction to theories, concepts, strategies, and processes of persuasion and social influence.

562 Creative Media Strategies and Techniques 3 Course Prerequisite: Admitted to an online degree program or graduate certificate in communication. The strategies, processes, procedures and steps involved in creating marketing communications materials for a variety of different media.

563 Professional Digital Content Promotion 3 Course Prerequisite: Admitted to an online degree program or graduate certificate in communication. The application of writing, critical thinking, and persuasion skills to the practice and promotion of PR and advertising in both digital and social media outlets.

564 Consumer Behavior and Brand Development 3 Course Prerequisite: Admitted to an online degree program or graduate certificate in communication. Tactics and strategies for consumer analysis and brand development; skills necessary for uncovering consumer insights to link client objectives, account management, creative development, and media planning.

565 Professional Marketing Communication Management and Campaigns 3 Course Prerequisite: Admitted to an online degree program or graduate certificate in communication. An overview of behavior change theories with a focus on strategic marketing campaign design and evaluation; learning to use theory and research to more effectively plan, design, execute and evaluate strategic communication campaigns.

701 Master's Independent Capstone Project and /or Examination V 1-6 May be repeated for credit. Course Prerequisite: Admitted to an online degree program or graduate certificate in communication. Capstone project or final examination for professional master's degree under the Graduate School. The credits will include a balloted evaluation of the student's completion of the program's capstone/examination requirements by the program's graduate faculty. Students must have graduate degree-seeking status and obtain approval from their major advisor/committee chair before enrolling for 701 credit. Typically offered Fall, Spring, and Summer. S, U grading.

702 Master's Special Problems, Directed Study, and/or Examination V 1-18 May be repeated for credit. Course Prerequisite: Admitted to the online master's program in strategic communication. Independent research in special problems, directed study, and/or examination credit for students in a non-thesis master's degree program. Students must have graduate degree-seeking status and should check with their major advisor/committee chair before enrolling for 702 credit. S, U grading.

Student Affairs Schedule of Classes Commencement Veteran's Affairs Summer Session
 
Office of the Registrar, PO Box 641035, Washington State University, Pullman WA 99164-1035, 509-335-5346, bitter@wsu.edu
Copyright © Board of Regents, Washington State University