The Washington State University Catalog

Department of Strategic Communication

The online catalog includes the most recent changes to courses and degree requirements that have been approved by the Faculty Senate, including changes that are not yet effective.

Department of Strategic Communication

murrow.wsu.edu
Murrow 226
509-335-7333

Associate Dean, Associate Professor, and Chair, S. Hust; Associate Dean and Professor, P. Bolls; Director of Integrated Strategic Communication (Everett) and Clinical Associate Professor, B. Atwood; Director of Integrated Strategic Communication (Global) and Clinical Associate Professor, R. Cooney; Director of Integrated Strategic Communication (Vancouver) and Clinical Associate Professor, N. Iyer; Dean and Professor, B. Pinkleton; Professor, E. Austin; Associate Professors, P. Borah, A. Boyd, Y. Lee, J. Willoughby; Assistant Professors, T. Gillig, Y. I. Lee, W. Pang, M. Park; Assistant Professors (Career Track/Scholar), J. Barnes, E. Candello (Vancouver), C. Hawkins-Jedlicka, C. Newman, L. Paxson (Everett), D. Petek, B. Pingel, R. Richardson (Everett), M. Ritsch , E. Tomson, C. Wilder (Everett); Assistant Professors (Career Tack/Teaching); C. Curtis, M. Kistler, L. Tsui.

Students pursuing a Bachelor of Arts in Strategic Communication learn to communication creatively and persuasively to build mutually beneficial, long term relationships between organizations and their target populations. Majors leading to the degree are Advertising, Public Relations, and Integrated Strategic Communication.   At the Everett, Global, and Vancouver campuses, only the Integrated Strategic Communication major is available.

  • Advertising: Learn how to effectively appeal to consumers by designing and evaluating advertising initiatives using a variety of media platforms. Career Options: Advertising Coordinator; Digital Media Planner; Marketing; Ad Sales; Social Media Strategist; and Creative Director.
  • Public Relations: Learn how to foster beneficial relationships with key stakeholders and build and maintain a positive public image for a company or person. Career Options: Public Relations Specialist; Event Planner; Media Relations; Lobbyist; Development Officer; Campaign Manager; and Social Engagement Manager.
  • Integrated Strategic Communication: Learn to acquire and analyze information to create communication products (writing, visual, and speaking) that address communication objectives via multiple media platforms.  Career options: Digital Advertising Coordinator; Social Media Strategist; Brand Strategist; and Consumer Analyst.
  • Risk and Crisis Communication: By the fall of 2021, this major will be an option in the degree. Please consult with a Murrow Student Services advisor if you are interested in this major.



Schedules of Studies

Honors students complete the Honors College requirements which replace the UCORE requirements.


Advertising (120 Credits)

Admission Requirements

Students are admitted directly into their desired major in the College of Communication upon admission and enrollment at Washington State University.

To remain admitted in any major in the College of Communication, a student must complete all required courses and remain in good academic standing. COM 300 must be completed with a C or better, and only two attempts are allowed and a “W” is counted as an attempt. With an appeal to the department chair, a student may request to take COM 300 for a 3rd attempt during a summer session. All pre-requisites must be met in order to move through the Murrow curriculum. If a student fails to complete the required curriculum, they will not be able to remain admitted in the Murrow College. If a student is failing to complete academic requirements in a reasonable timeline, an advisor will work with the student to identify another academic path. Students must remain in good academic standing in order to graduate with a degree from the Murrow College.

Direct to Degree for Transfer Students

Transfer students bringing in 30 or more semester credits from an outside institution, and a 3.0 or higher transfer GPA will be directly admitted into the Murrow College. After consulting with a Murrow academic advisor, a student transferring with junior status (60 or more semester credits), with a 3.0 or higher transfer GPA, and who has completed COM 101 or COM 105 from another institution, will be allowed to take COM 300 in their first semester at WSU with all remaining 100 level required communication courses. All transfer students are required to consult with a Murrow academic advisor prior to enrollment at WSU.

First Year
First TermCredits
Biological Sciences [BSCI] or Physical Sciences [PSCI]13
COM 1013
COM 1383
Diversity [DIVR]3
ENGLISH 101 [WRTG]3
Second TermCredits
Biological Sciences [BSCI] or Physical Sciences [PSCI] (with lab)14
COM 102 [COMM] 3
COM 105 [HUM]3
HISTORY 105 [ROOT]3
Quantitative Reasoning [QUAN]3
Second Year
First TermCredits
Arts [ARTS]3
COM 210 3
COM 300 [M] 3
Social Sciences [SSCI]3
Electives3
Second TermCredits
COMSTRAT 3103
COMSTRAT 3803
MKTG 3603
Electives6
Complete Writing Portfolio
Third Year
First TermCredits
COM 3093
COMSTRAT 3813
Major Electives 23
Electives36
Second TermCredits
COMSTRAT 3823
Major Electives 23
Electives39
Fourth Year
First TermCredits
COMSTRAT 4803
Integrative Capstone [CAPS]3
Major Electives 23
Electives36
Second TermCredits
Specialization Course43
Major Electives 23
Electives38

Footnotes
1For a total of 7 credits—one Biological Sciences [BSCI] and one Physical Sciences [PSCI] course, including one lab course.
2Major Electives (12 credits): Select 300-400-level courses from COM, COMJOUR, COMSOC, COMSTRAT not used to meet other requirements, COM 495 internship credits, COM 497 or COMSOC 499 Special Projects credits in consultation with advisor. A maximum of 6 credits of 495/497/499 may apply towards major electives.
3A maximum of 12 credits of COM/COMJOUR/COMSOC/COMSTRAT 495/497/499 allowed towards 120 credits required for graduation. Consult with a Murrow advisor.
4Specialization Course (3 credits): Any COM, COMJOUR, COMSOC, or COMSTRAT 475-490 not used to meet other requirements.

Integrated Strategic Communication (120 Credits)

Admission Requirements

Students are admitted directly into their desired major in the College of Communication upon admission and enrollment at Washington State University.

To remain admitted in any major in the College of Communication, a student must complete all required courses and remain in good academic standing. COM 300 must be completed with a C or better, and only two attempts are allowed and a “W” is counted as an attempt. With an appeal to the department chair, a student may request to take COM 300 for a 3rd attempt during a summer session. All pre-requisites must be met in order to move through the Murrow curriculum. If a student fails to complete the required curriculum, they will not be able to remain admitted in the Murrow College. If a student is failing to complete academic requirements in a reasonable timeline, an advisor will work with the student to identify another academic path. Students must remain in good academic standing in order to graduate with a degree from the Murrow College.

Direct to Degree for Transfer Students

Transfer students bringing in 30 or more semester credits from an outside institution, and a 3.0 or higher transfer GPA will be directly admitted into the Murrow College. After consulting with a Murrow academic advisor, a student transferring with junior status (60 or more semester credits), with a 3.0 or higher transfer GPA, and who has completed COM 101 or COM 105 from another institution, will be allowed to take COM 300 in their first semester at WSU with all remaining 100 level required communication courses. All transfer students are required to consult with a Murrow academic advisor prior to enrollment at WSU.

First Year
First TermCredits
Biological Sciences [BSCI] or Physical Sciences [PSCI]13
COM 1013
COM 1383
Diversity [DIVR]3
ENGLISH 101 [WRTG]3
Second TermCredits
Biological Sciences [BSCI] or Physical Sciences [PSCI] (with lab)14
COM 102 [COMM] 3
COM 105 [HUM]3
HISTORY 105 [ROOT]3
Quantitative Reasoning [QUAN]3
Second Year
First TermCredits
Arts [ARTS]3
COM 210 3
COM 300 [M] 3
Social Sciences [SSCI]3
Electives3
Second TermCredits
COM 3093
COMJOUR 3333
COMSTRAT 3123
Electives6
Complete Writing Portfolio
Third Year
First TermCredits
COMSOC 3013
COMSTRAT 3103
COMSTRAT 3803
MKTG 3603
Electives23
Second TermCredits
COMSTRAT 383 [M]3
Major Electives 33
Electives29
Fourth Year
First TermCredits
COMSTRAT 4853
Integrative Capstone [CAPS]3
Electives29
Second TermCredits
COM 495 or COMSTRAT 4953
COMSTRAT 4763
Electives28

Footnotes
1For a total of 7 credits—one Biological Sciences [BSCI] and one Physical Sciences [PSCI] course, including one lab course.
2A maximum of 12 credits of COM/COMJOUR/COMSOC/COMSTRAT 495/497/499 allowed towards 120 credits required for graduation. Consult with a Murrow advisor.
3Major Electives (12 credits): Select 300-400-level courses from COM, COMJOUR, COMSOC, COMSTRAT not used to meet other requirements, COM 495 internship credits, COM 497 or COMSOC 499 Special Projects credits in consultation with advisor. A maximum of 6 credits of 495/497/499 may apply towards major electives.

Public Relations (120 Credits)

Admission Requirements

Students are admitted directly into their desired major in the College of Communication upon admission and enrollment at Washington State University.

To remain admitted in any major in the College of Communication, a student must complete all required courses and remain in good academic standing. COM 300 must be completed with a C or better, and only two attempts are allowed and a “W” is counted as an attempt. With an appeal to the department chair, a student may request to take COM 300 for a 3rd attempt during a summer session. All pre-requisites must be met in order to move through the Murrow curriculum. If a student fails to complete the required curriculum, they will not be able to remain admitted in the Murrow College. If a student is failing to complete academic requirements in a reasonable timeline, an advisor will work with the student to identify another academic path. Students must remain in good academic standing in order to graduate with a degree from the Murrow College.

Direct to Degree for Transfer Students

Transfer students bringing in 30 or more semester credits from an outside institution, and a 3.0 or higher transfer GPA will be directly admitted into the Murrow College. After consulting with a Murrow academic advisor, a student transferring with junior status (60 or more semester credits), with a 3.0 or higher transfer GPA, and who has completed COM 101 or COM 105 from another institution, will be allowed to take COM 300 in their first semester at WSU with all remaining 100 level required communication courses. All transfer students are required to consult with a Murrow academic advisor prior to enrollment at WSU.

First Year
First TermCredits
Biological Sciences [BSCI] or Physical Sciences [PSCI]13
COM 1013
COM 1383
Diversity [DIVR]3
ENGLISH 101 [WRTG]3
Second TermCredits
Biological Sciences [BSCI] or Physical Sciences [PSCI] (with lab)14
COM 102 [COMM]3
COM 105 [HUM]3
HISTORY 105 [ROOT]3
Quantitative Reasoning [QUAN]3
Second Year
First TermCredits
Arts [ARTS]3
COM 210 3
COM 300 [M] 3
Social Sciences [SSCI]3
Electives3
Second TermCredits
COMJOUR 3333
COMSTRAT 3103
COMSTRAT 3123
MKTG 3603
Electives3
Complete Writing Portfolio
Third Year
First TermCredits
COM 3093
COMSTRAT 383 [M]3
Major Electives 23
Electives36
Second TermCredits
Major Electives 26
Electives39
Fourth Year
First TermCredits
COMSTRAT 485 [M]3
Integrative Capstone [CAPS]3
Electives39
Second TermCredits
Specialization Course43
Major Electives 23
Electives38

Footnotes
1For a total of 7 credits—one Biological Sciences [BSCI] and one Physical Sciences [PSCI] course, including one lab course.
2Major Electives (12 credits): Select 300-400-level courses from COM, COMJOUR, COMSOC, COMSTRAT not used to meet other requirements, COM 495 internship credits, COM 497 or COMSOC 499 Special Projects credits in consultation with advisor. A maximum of 6 credits of 495/497/499 may apply towards major electives.
3A maximum of 12 credits of COM/COMJOUR/COMSOC/COMSTRAT 495/497/499 allowed towards 120 credits required for graduation. Consult with a Murrow advisor.
4Specialization Course (3 credits): Any COM, COMJOUR, COMSOC, or COMSTRAT 475-490 not used to meet other requirements.


Minors

Health Communication and Promotion Minor

The Health Communication and Promotion Minor requires a minimum of 18 credits. Required courses included COM 101 or 105, COM 210, and COM 478. Additional requirements include one content creation course from COMSTRAT 310, 383, 477, and COM 395; and two courses in specialized message creation and evaluation from COM 309, 486, COMSOC 477, and COMSTRAT 485. Nine credits of upper-division work must be taken in residence at WSU or through WSU-approved education abroad or educational exchange courses. Students may may be admitted to the minor once they have completed 60 credits, have a WSU cumulative GPA of 2.7 or better, and are admitted to a major. Transfer students can be admitted to this minor after completing 60 total credits and one semester at WSU with a 2.7 or higher WSU GPA. Students must maintain a 2.0 cumulative GPA to remain in the minor. Students pursuing a degree in the Murrow College may apply only two courses from their major coursework to this minor. Check with the Murrow College Student Services Office for additional Information.



Courses

The online catalog includes the most recent changes to courses and degree requirements that have been approved by the Faculty Senate, including changes that are not yet effective. Courses showing two entries of the same number indicate that the course information is changing. The most recently approved version is shown first, followed by the older version, in gray, with its last-effective term preceding the course title. Courses shown in gray with only one entry of the course number are being discontinued. Course offerings by term can be accessed by clicking on the term links when viewing a specific campus catalog.


Health Communication And Promotion (COMHLTH)

Spring 2020 Summer 2020 Fall 2020 


570 Health Communication and Behavior Change 3 Application of behavior change theories to construction and evaluation of health communication campaigns. Typically offered Fall, Spring, and Summer.

571 Communicating Health in Practice 3 Health communication and promotion across a variety of settings and mediums, from interpersonal to promotional campaigns. Typically offered Fall, Spring, and Summer.

572 Communicating Health to Specialized Populations 3 Literature and theory of cross-cultural communication and cultural aspects of health. Typically offered Fall, Spring, and Summer.

573 Communicating Health in a Digital Landscape 3 Development and implementation of health-related content through a variety of digital platforms. Typically offered Fall, Spring, and Summer.

574 Health Message Design and Effectiveness 3 Behavior change theories as they relate to health communication message design and evaluation. Typically offered Fall, Spring, and Summer.


Strategic Communication (COMSTRAT)

Spring 2020 Summer 2020 Fall 2020 


310 Digital Content Promotion 3 Course Prerequisite: COM 210 with a C or better; admitted to a major or minor in the College of Communication; sophomore standing. Practice and promotion of public relations and advertising through digital and social media. Typically offered Fall, Spring, and Summer.

310 (Effective through Summer 2020) Digital Content Promotion 3 Course Prerequisite: COM 210; COM 300 with a C or better; certified in any major in the College of Communication. Practice and promotion of public relations and advertising through digital and social media. Typically offered Fall, Spring, and Summer.

312 Principles of Public Relations 3 Principles, theories, methods and objectives of public relations; public relations problems and practices. Typically offered Fall, Spring, and Summer.

380 Advertising Principles and Practices 3 Advertising history, theory and practice by advertising agencies and organizations. Typically offered Fall, Spring, and Summer.

381 [M] Creative Media Strategies and Techniques for Advertising 3 Course Prerequisite: COM 210 with a C or better; COM 300 with a C or better; admitted to a major in the College of Communication; junior standing. Development of creative content for persuasive campaigns through different media. Typically offered Fall, Spring, and Summer.

381 (Effective through Summer 2020) [M] Creative Media Strategies and Techniques for Advertising 3 Course Prerequisite: COM 210; COM 300 with a C or better; certified in any major in the College of Communication; junior standing. Development of creative content for persuasive campaigns through different media. Typically offered Fall, Spring, and Summer.

382 Media Planning 3 Course Prerequisite: COMSTRAT 380; admitted to a major in the College of Communication; junior standing. Media planning theories, strategies, and practices. Typically offered Fall, Spring, and Summer.

382 (Effective through Summer 2020) Media Planning 3 Course Prerequisite: COMSTRAT 380; certified in any major in the College of Communication; junior standing. Media planning theories, strategies, and practices. Typically offered Fall, Spring, and Summer.

383 [M] Media Strategies and Techniques for Public Relations 3 Course Prerequisite: COM 210 with a C or better; COM 300 with a C or better; admitted to a major in the College of Communication. Development of creative content for persuasive public relations campaigns through different media. Typically offered Fall and Spring.

383 (Effective through Summer 2020) [M] Media Strategies and Techniques for Public Relations 3 Course Prerequisite: COM 210; COM 300 with C or better; certified in any major in the College of Communication. Development of creative content for persuasive public relations campaigns through different media. Typically offered Fall and Spring.

475 Strategic Communication Seminar in Public Relations 3 May be repeated for credit; cumulative maximum 9 hours. Course Prerequisite: Admitted to any major; junior standing. Theory, methods, and applications of communication and campaign management; political communication, health communication, freedom of expression, special audiences. Typically offered Fall, Spring, and Summer.

475 (Effective through Summer 2020) Strategic Communication Seminar in Public Relations 3 May be repeated for credit; cumulative maximum 9 hours. Course Prerequisite: Certified in any major in the College of Communication; junior standing. Theory, methods, and applications of communication and campaign management; political communication, health communication, freedom of expression, special audiences. Typically offered Fall, Spring, and Summer.

476 Consumer Insights and Branding 3 Course Prerequisite: COM 309; admitted to a major in the College of Communication. Advertising account planning based on a thorough understanding of target audiences and consumer research; linking client objectives, account management, creative and media planning. Typically offered Fall and Spring.

476 (Effective through Summer 2020) Consumer Insights and Branding 3 May be repeated for credit; cumulative maximum 9 hours. Course Prerequisite: Certified in any major in the College of Communication; junior standing. Advertising account planning based on a thorough understanding of target audiences and consumer research; linking client objectives, account management, creative and media planning. Typically offered Fall, Spring, and Summer.

477 Message Design for Communication Campaigns 3 Course Prerequisite: Admitted to a major in the College of Communication; junior standing. Theory-based design, market testing, and evaluation of messages for health and positive social outcomes. Typically offered Fall and Spring.

477 (Effective through Summer 2020) Message Design for Communication Campaigns 3 Course Prerequisite: Certified in any major in the College of Communication; junior standing. Theory-based design, market testing, and evaluation of messages for health and positive social outcomes. Typically offered Fall and Spring.

480 [M] Advertising Agency Operation and Campaigns 3 Course Prerequisite: COMSTRAT 380; COMSTRAT 381; COMSTRAT 382; admitted to a major in the College of Communication; senior standing. Principles and functions of advertising management: campaign planning, execution, presentation and evaluation. Typically offered Fall and Spring.

480 (Effective through Summer 2020) [M] Advertising Agency Operation and Campaigns 3 Course Prerequisite: COMSTRAT 380; COMSTRAT 381; COMSTRAT 382; certified in any major in the College of Communication; senior standing. Principles and functions of advertising management: campaign planning, execution, presentation and evaluation. Typically offered Fall and Spring.

485 [M] Public Relations Management and Campaigns 3 Course Prerequisite: COM 309; COMSTRAT 312; COMSTRAT 383; admitted to a major in the College of Communication; senior standing. Application of public relations principles, management, persuasion theory and research methods to public relations issues. Typically offered Fall, Spring, and Summer.

485 (Effective through Summer 2020) [M] Public Relations Management and Campaigns 3 Course Prerequisite: COMSTRAT 309 or 409; COMSTRAT 312; COMSTRAT 383; certified in any major in the College of Communication; senior standing. Application of public relations principles, management, persuasion theory and research methods to public relations issues. Typically offered Fall, Spring, and Summer.

495 Strategic Communication Professional Internship V 2-12 May be repeated for credit; cumulative maximum 12 hours. Course Prerequisite: COM 300 with a C or better; admitted to a major in the College of Communication. Typically offered Fall, Spring, and Summer. S, F grading.

495 (Effective through Summer 2020) Strategic Communication Professional Internship V 2-12 May be repeated for credit; cumulative maximum 12 hours. Course Prerequisite: One series COMJOUR 333 and COMSTRAT 312, OR COMSTRAT 380 and COMSTRAT 381 or 382; certified in any major in the College of Communication; by interview only. Typically offered Fall, Spring, and Summer. S, F grading.

499 Special Problems V 1-4 May be repeated for credit. Course Prerequisite: Admitted to a major in the College of Communication; by interview only. Independent study conducted under the jurisdiction of an approving faculty member; may include independent research studies in technical or specialized problems; selection and analysis of specified readings; development of a creative project; or field experiences. Typically offered Fall, Spring, and Summer. S, F grading.

499 (Effective through Summer 2020) Special Problems V 1-4 May be repeated for credit. Course Prerequisite: Certified in any major in the College of Communication; by interview only. Independent study conducted under the jurisdiction of an approving faculty member; may include independent research studies in technical or specialized problems; selection and analysis of specified readings; development of a creative project; or field experiences. Typically offered Fall, Spring, and Summer. S, F grading.

561 Persuasion for Professional Communicators 3 Course Prerequisite: Admitted to an online degree program or graduate certificate in communication. Introduction to theories, concepts, strategies, and processes of persuasion and social influence.

562 Creative Media Strategies and Techniques 3 Course Prerequisite: Admitted to an online degree program or graduate certificate in communication. The strategies, processes, procedures and steps involved in creating marketing communications materials for a variety of different media.

563 Professional Digital Content Promotion 3 Course Prerequisite: Admitted to an online degree program or graduate certificate in communication. The application of writing, critical thinking, and persuasion skills to the practice and promotion of PR and advertising in both digital and social media outlets.

564 Consumer Behavior and Brand Development 3 Course Prerequisite: Admitted to an online degree program or graduate certificate in communication. Tactics and strategies for consumer analysis and brand development; skills necessary for uncovering consumer insights to link client objectives, account management, creative development, and media planning.

565 Professional Marketing Communication Management and Campaigns 3 Course Prerequisite: Admitted to an online degree program or graduate certificate in communication. An overview of behavior change theories with a focus on strategic marketing campaign design and evaluation; learning to use theory and research to more effectively plan, design, execute and evaluate strategic communication campaigns.

701 Master's Independent Capstone Project and /or Examination V 1-6 May be repeated for credit. Course Prerequisite: Admitted to an online degree program or graduate certificate in communication. Capstone project or final examination for professional master's degree under the Graduate School. The credits will include a balloted evaluation of the student's completion of the program's capstone/examination requirements by the program's graduate faculty. Students must have graduate degree-seeking status and obtain approval from their major advisor/committee chair before enrolling for 701 credit. Typically offered Fall, Spring, and Summer. S, U grading.

702 Master's Special Problems, Directed Study, and/or Examination V 1-18 May be repeated for credit. Course Prerequisite: Admitted to the online master's program in strategic communication. Independent research in special problems, directed study, and/or examination credit for students in a non-thesis master's degree program. Students must have graduate degree-seeking status and should check with their major advisor/committee chair before enrolling for 702 credit. S, U grading.

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