The Washington State University Pullman Catalog


The online catalog includes the most recent changes to courses and degree requirements that have been approved by the Faculty Senate, including changes that are not yet effective.

WARNING: The following information reflects a degree requirement which expired as of Summer 2023. Please click the appropriate link under "Degree Programs" on the right side of this page to view the currently effective requirements for this program. If a link to this program does not appear, the program may no longer be available, or may be available under a different academic unit. You can find past requirements under the appropriate archived catalog.

Advertising (120 Credits)

Admission Requirements

Students are admitted directly into their desired major in the College of Communication upon admission and enrollment at Washington State University.

To remain admitted in any major in the College of Communication, a student must complete all required courses and have a minimum cumulative 2.0 GPA. COM 300 must be completed with a C or better, and only two attempts are allowed and a “W” is counted as an attempt. With an appeal to the department chair, a student may request to take COM 300 for a 3rd attempt during a summer session. All pre-requisites must be met in order to move through the Murrow curriculum. If a student fails to complete the required curriculum, they will not be able to remain admitted in the Murrow College. If a student is failing to complete academic requirements in a reasonable timeline, an advisor will work with the student to identify another academic path. Students must remain in good academic standing in order to graduate with a degree from the Murrow College.

Direct to Degree for Transfer Students

Transfer students bringing in 30 or more semester credits from an outside institution, and a 3.0 or higher transfer GPA will be directly admitted into the Murrow College. After consulting with a Murrow Professional Academic Advisor, a student transferring with junior status (60 or more semester credits), with a 3.0 or higher transfer GPA, and who has completed COM 101 or COM 105 from another institution, will be allowed to take COM 300 in their first semester at WSU with all remaining 100 level required communication courses. All transfer students are required to consult with a Murrow Professional Academic Advisor prior to enrollment at WSU.

Additional majors within the Strategic Communications Degree

Students on the Pullman campus, with a primary major in Strategic Communication, can elect to earn an additional major within the degree, with the exception of Integrated Strategic Communication, by completing the second set of major requirements and two additional upper-division courses in COM, COMJOUR, and COMSTRAT. These courses cannot be used elsewhere in the degree. If interested in this option, please consult with a Murrow Academic Advisor.

Double Degree

Students with a primary major/degree in Strategic Communication can earn a double degree in the department of Journalism and Media Production. To be admitted into a second Murrow degree option, please consult with a Murrow Professional Academic Advisor. *Note: to earn a second degree, you must complete 150 credits.

Academic Requirements

Below is a detailed schedule of studies in a 4-year format. However, students will develop their own academic plan in consultation with their professional academic advisor through the Murrow Center for Student Success. The BA in Strategic Communication is broken down into four main categories as found in myWSU under your Academic Requirements:

1. College Core Requirements: COM 101; 102; 105; 138; 210; and 300 (18 credits).

2. Strategic Communication Degree Requirements: COM 309; COMSTRAT 310; COMSTRAT 395 or MKTG 360; COMSTRAT 301; one Advanced Media and Society course from approved list (in footnotes); and one Specialization Elective course (in footnotes) (18 credits).

3. Major Requirements: Advertising: COMSTRAT 380; 381; 382; 476; and 480 (15 credits).

4. Major Upper-Division Electives: (in footnotes) (9 credits).

First Year
First TermCredits
Biological Sciences [BSCI] or Physical Sciences [PSCI]13
COM 1013
COM 1383
Diversity [DIVR]3
Second TermCredits
Biological Sciences [BSCI] or Physical Sciences [PSCI] (with lab)14
COM 102 [COMM] 3
COM 105 [HUM]3
Quantitative Reasoning [QUAN]3
Second Year
First TermCredits
Arts [ARTS]3
COM 210 3
COM 300 [M] 3
Social Sciences [SSCI]3
Second TermCredits
Complete Writing Portfolio
Third Year
First TermCredits
COM 3093
COMSTRAT 395 or MKTG 3603
Major Electives 23
Second TermCredits
Major Electives 23
Fourth Year
First TermCredits
Integrative Capstone [CAPS]3
Advanced Media and Society Course43
Second TermCredits
Specialization Course53
Major Electives 23

1For a total of 7 credits—one Biological Sciences [BSCI] and one Physical Sciences [PSCI] course, including one lab course.
2Major Electives (9 credits): Select 300-400-level courses from COM, COMJOUR, COMSTRAT not used to meet other requirements, COM 495 internship credits, COM 497 or COMSTRAT 499 Special Projects credits in consultation with advisor. A maximum of 6 credits of 495/497/499 may apply towards major electives.
3A maximum of 12 credits of COM/COMJOUR/COMSTRAT 495/497/499 allowed towards 120 credits required for graduation. Consult with a Murrow advisor.
4Advanced Media and Society Course (3 credits): Select from COM 421, 440, 464, 471, or 479.
5Specialization Course (3 credits): Any COM, COMJOUR, or COMSTRAT 475-490 not used to meet other requirements.

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