The Washington State University Catalog

Department of Strategic Communication

The online catalog includes the most recent changes to courses and degree requirements that have been approved by the Faculty Senate, including changes that are not yet effective.

Department of Strategic Communication
Murrow 226

Associate Dean, Professor, and Chair, S. Hust; Associate Dean and Professor, P. Bolls; Director of Integrated Strategic Communication (Everett) and Scholarly Associate Professor, B. Atwood; Director of Integrated Strategic Communication (Global) and Scholarly Associate Professor, R. Cooney; Director of Integrated Strategic Communication (Vancouver) and Scholarly Associate Professor, N. Iyer; Dean and Professor, B. Pinkleton; Professor, E. Austin; Associate Professors, P. Borah, A. Boyd, Y. Lee, J. Willoughby; Assistant Professors, T. Gillig, Y. I. Lee, W. Peng; Scholarly Associate Professor, L. Paxson (Everett); Scholarly Assistant Professors, J. Barnes, E. Candello (Vancouver), C. Hawkins-Jedlicka, C. Newman, D. Petek, B. Pingel, R. Richardson (Everett), M. Ritsch , E. Tomson, C. Wilder (Everett); Teaching Assistant Professors, C. Curtis, M. Kistler, L. Tsui. Lecturers, T. Edwards, I. Haider.

Students pursuing a Bachelor of Arts in Strategic Communication learn to communication creatively and persuasively to build mutually beneficial, long term relationships between organizations and their target populations. Majors leading to the degree are Advertising, Public Relations, Risk and Crisis Communication, and Integrated Strategic Communication.   At the Everett, Global, and Vancouver campuses, only the Integrated Strategic Communication major is available.

  • Advertising: Learn how to effectively appeal to consumers by designing and evaluating advertising initiatives using a variety of media platforms. Career Options: Advertising Coordinator; Digital Media Planner; Marketing; Ad Sales; Social Media Strategist; and Creative Director.
  • Public Relations: Learn how to foster beneficial relationships with key stakeholders and build and maintain a positive public image for a company or person. Career Options: Public Relations Specialist; Event Planner; Media Relations; Lobbyist; Development Officer; Campaign Manager; and Social Engagement Manager.
  • Risk and Crisis Communication: Learn how to design and implement crisis campaigns at the individual and societal levels, and well as steer industry through time of risk and crisis via effective communication strategies.  Career options: Crisis Communicator; Crisis Interventionist; Health Communication Coordinator; Risk Communication Specialist; and Public Information Officer.
  • Integrated Strategic Communication: Learn to acquire and analyze information to create communication products (writing, visual, and speaking) that address communication objectives via multiple media platforms.  Career options: Digital Advertising Coordinator; Social Media Strategist; Brand Strategist; and Consumer Analyst.

Health Communication and Promotion

The minor in Health Communication and Promotion requires a minimum of 18 credits. Students pursuing a degree in the Murrow College may only apply two courses from their major coursework to this minor.  For all other areas of study, check with your primary advisor.

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