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Department of Strategic Communication
murrow.wsu.edu
Goertzen Hall 117
509-335-7333
Associate Dean, Professor, and Chair, S. Hust; Associate Dean and Professor, P. Bolls; Director of Integrated Strategic Communication (Everett) and Scholarly Associate Professor, B. Atwood; Director of Integrated Strategic Communication (Vancouver) and Scholarly Associate Professor, N. Iyer; Director of Murrow Online and Scholarly Assistant Professor, I. Haider; Dean and Professor, B. Pinkleton; Professors, E. Austin, P. Borah; Associate Professors, Y. Lee, J. Willoughby; Assistant Professors, W. Cao, T. Gillig, H. Lee, Y. I. Lee, N. O'Donnell, W. Peng; Scholarly Associate Professors, B. Atwood, J. Barnes, R. Cooney, L. Paxson (Everett); Scholarly Assistant Professors, E. Candello (Vancouver), M. Galey, C. Hawkins-Jedlicka, I. Haider, M. Schotzko, C. Thomas, E. Tomson, A. Willis; Teaching Assistant Professors, T. Edwards, M. Kistler.
Students pursuing a Bachelor of Arts in Strategic Communication learn to communication creatively and persuasively to build mutually beneficial, long term relationships between organizations and their target populations. Majors leading to the degree are Advertising, Public Relations, Risk and Crisis Communication, and Integrated Strategic Communication. At the Everett, Global, and Vancouver campuses, only the Integrated Strategic Communication major is available.
- Advertising: Learn how to effectively appeal to consumers by designing and evaluating advertising initiatives using a variety of media platforms. Career Options: Advertising Coordinator; Digital Media Planner; Marketing; Ad Sales; Social Media Strategist; and Creative Director.
- Public Relations: Learn how to foster beneficial relationships with key stakeholders and build and maintain a positive public image for a company or person. Career Options: Public Relations Specialist; Event Planner; Media Relations; Lobbyist; Development Officer; Campaign Manager; and Social Engagement Manager.
- Risk and Crisis Communication: Learn how to design and implement crisis campaigns at the individual and societal levels, and well as steer industry through time of risk and crisis via effective communication strategies. Career options: Crisis Communicator; Crisis Interventionist; Health Communication Coordinator; Risk Communication Specialist; and Public Information Officer.
- Integrated Strategic Communication: Learn to acquire and analyze information to create communication products (writing, visual, and speaking) that address communication objectives via multiple media platforms. Career options: Digital Advertising Coordinator; Social Media Strategist; Brand Strategist; and Consumer Analyst.
Health Communication and Promotion
The minor in Health Communication and Promotion requires a minimum of 18 credits. Students pursuing a degree in the Murrow College may only apply two courses from their major coursework to this minor. For all other areas of study, check with your primary advisor.
Students completing a degree from the Department of Strategic Communication in the Edward R. Murrow College of Communication are expected to acknowledge and adhere to the Murrow College Professional Code of Conduct. Student Code of Conduct | Murrow College of Communication | Washington State University (wsu.edu)
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