The online catalog includes the most recent changes to courses and degree requirements that have been approved by the Faculty Senate, including changes that are not yet effective.
Courses
The online catalog includes the most recent changes to courses and degree requirements that have been approved by the Faculty Senate, including changes that are not yet effective. Courses showing two entries of the same number indicate that the course information is changing. The most recently approved version is shown first, followed by the older version, in gray, with its last-effective term preceding the course title. Courses shown in gray with only one entry of the course number are being discontinued. Course offerings by term can be accessed by clicking on the term links when viewing a specific campus catalog.
Strategic Communication (COMSTRAT)
270 Personal Branding for NIL, Athletes, Influencers, and Creators 3 Concepts and applications of personal branding including individual branding, representation, social media strategies for success, and the principles of digital storytelling.
275 Strategic Communication Seminar V 1-3 May be repeated for credit; cumulative maximum 9 credits. Various specialty topics in strategic communication.
285 [EQJS] Diversity, Equity, Inclusion in Communication Organizations 3 Core concepts from the world of DEI research applied to daily communications and relationship management in personal and professional settings.
285 (Effective through Summer 2024) Diversity, Equity, Inclusion in Communication Organizations 3 Core concepts from the world of DEI research applied to daily communications and relationship management in personal and professional settings.
301 Foundations of Persuasion 3 Course Prerequisite: Admitted to a major or minor in the College of Communication. Theories of persuasion and social action; study of strategies and techniques for the persuasive use of language and other symbols.
310 Digital Content Promotion 3 Course Prerequisite: COM 210 with a C or better; admitted to a major or minor in the College of Communication; sophomore standing. Practice and promotion of public relations and advertising through digital and social media.
312 Principles of Public Relations 3 Principles, theories, methods and objectives of public relations; public relations problems and practices.
324 [M] Reasoning and Writing 3 Course Prerequisite: COM 300 with a C or better; admitted to any major or minor in the College of Communication; sophomore standing. Development of critical thinking, information gathering, and persuasive writing skills using different forms of argumentation; voice, tone, form, structure are emphasized.
324 (Effective through Summer 2024) [M] Reasoning and Writing 3 Course Prerequisite: COM 300 with a C or better; admitted to any major or minor in the College of Communication; sophomore standing. Theories of persuasion and social action; study of strategies and techniques for the persuasive use of language and other symbols.
326 Organizing for Social Change 3 Course Prerequisite: Admitted to any major; junior standing. Models of social change campaigns, social movements, and organizing grassroots organizations.
380 Advertising Principles and Practices 3 Advertising history, theory and practice by advertising agencies and organizations.
381 [M] Creative Media Strategies and Techniques for Advertising 3 Course Prerequisite: COM 210 with a C or better; COM 300 with a C or better; admitted to a major in the College of Communication; junior standing. Development of creative content for persuasive campaigns through different media.
382 Media Planning 3 Course Prerequisite: COMSTRAT 380; admitted to a major in the College of Communication; junior standing. Media planning theories, strategies, and practices.
383 [M] Media Strategies and Techniques for Public Relations 3 Course Prerequisite: COM 210 with a C or better; COM 300 with a C or better; admitted to a major in the College of Communication. Development of creative content for persuasive public relations campaigns through different media.
395 Introduction to Integrated Strategic Communication and Management 3 Course Prerequisite: COMSTRAT 312 or 380; sophomore standing. Analysis and application of strategic communication theory and concepts to influence attitudes and purchasing behavior.
405 Crimson Creative: The Student Firm 3 May be repeated for credit; cumulative maximum 9 credits. Course Prerequisite: Application required; COM 300 with a C or better; COMSTRAT 310; COMSTRAT 312 or 380; admitted to a major in the College of Communication; junior standing. Experience working with clients as a member of an account team; development of leadership skills and a professional portfolio.
475 Strategic Communication Seminar in Public Relations 3 May be repeated for credit; cumulative maximum 9 credits. Course Prerequisite: Admitted to any major; junior standing. Theory, methods, and applications of communication and campaign management; political communication, health communication, freedom of expression, special audiences.
476 Consumer Insights and Branding 3 Course Prerequisite: COM 309; admitted to a major in the College of Communication. Advertising account planning based on a thorough understanding of target audiences and consumer research; linking client objectives, account management, creative and media planning.
477 Message Design for Communication Campaigns 3 Course Prerequisite: COMSTRAT 310; admitted to a major in the College of Communication; junior standing. Theory-based design, market testing, and evaluation of messages for positive social outcomes.
478 Health Communication 3 Course Prerequisite: Junior standing. Mediated communication in disease prevention and health intervention.
480 [M] Advertising Agency Operation and Campaigns 3 Course Prerequisite: COMSTRAT 380; COMSTRAT 381; COMSTRAT 382; admitted to a major in the College of Communication; senior standing. Principles and functions of advertising management: campaign planning, execution, presentation and evaluation.
482 Strategic Communication and Applied NIL Branding Strategies for Athletes, Creators, and Entertainers 3 Course Prerequisite: COMSTRAT 312 or COMSTRAT 380; admitted to a major or minor in the College of Communication; junior standing. Knowledge and skills for understanding the emerging dynamics of Name, Image, and Likeness (NIL) opportunities and creating a personal brand through strategic communication.
483 Risk Communication 3 Course Prerequisite: Junior standing. Research on perceptions of risk among stakeholders about complex environmental and natural resource issues.
485 [M] Public Relations Management and Campaigns 3 Course Prerequisite: COM 309; COMSTRAT 312; COMSTRAT 383; admitted to a major in the College of Communication; senior standing. Application of public relations principles, management, persuasion theory and research methods to public relations issues.
495 Strategic Communication Professional Internship V 2-12 May be repeated for credit; cumulative maximum 12 credits. Course Prerequisite: By permission only; COM 101; COM 102; COM 105; COM 138; COM 210 and 300, both with a C or better; admitted to a major in the College of Communication. S, F grading.
499 Special Problems V 1-4 May be repeated for credit. Course Prerequisite: Admitted to a major in the College of Communication; by interview only. Independent study conducted under the jurisdiction of an approving faculty member; may include independent research studies in technical or specialized problems; selection and analysis of specified readings; development of a creative project; or field experiences. S, F grading.
561 Persuasion for Professional Communicators 3 Course Prerequisite: Admitted to an online degree program or graduate certificate in communication. Introduction to theories, concepts, strategies, and processes of persuasion and social influence.
562 Creative Media Strategies and Techniques 3 Course Prerequisite: Admitted to an online degree program or graduate certificate in communication. The strategies, processes, procedures and steps involved in creating marketing communications materials for a variety of different media.
563 Professional Digital Content Promotion 3 Course Prerequisite: Admitted to an online degree program or graduate certificate in communication. The application of writing, critical thinking, and persuasion skills to the practice and promotion of PR and advertising in both digital and social media outlets.
564 Consumer Behavior and Brand Development 3 Course Prerequisite: Admitted to an online degree program or graduate certificate in communication. Tactics and strategies for consumer analysis and brand development; skills necessary for uncovering consumer insights to link client objectives, account management, creative development, and media planning.
565 Professional Marketing Communication Management and Campaigns 3 Course Prerequisite: Admitted to an online degree program or graduate certificate in communication. An overview of behavior change theories with a focus on strategic marketing campaign design and evaluation; learning to use theory and research to more effectively plan, design, execute and evaluate strategic communication campaigns.
701 Master's Independent Capstone Project and /or Examination V 1-6 May be repeated for credit. Course Prerequisite: Admitted to an online degree program or graduate certificate in communication. Capstone project or final examination for professional master's degree under the Graduate School. The credits will include a balloted evaluation of the student's completion of the program's capstone/examination requirements by the program's graduate faculty. Students must have graduate degree-seeking status and obtain approval from their major advisor/committee chair before enrolling for 701 credit. S, U grading.
702 Master's Special Problems, Directed Study, and/or Examination V 1-18 May be repeated for credit. Course Prerequisite: Admitted to the online master's program in strategic communication. Independent research in special problems, directed study, and/or examination credit for students in a non-thesis master's degree program. Students must have graduate degree-seeking status and should check with their major advisor/committee chair before enrolling for 702 credit. S, U grading.